Education - Baltics
Baltics- The Education market in the Baltics is projected to reach a total revenue of US$1.25m in 2022.
- This represents a significant growth potential for the country.
- Furthermore, the market is expected to demonstrate a steady annual growth rate (CAGR 2022-2027) of 10.41%, resulting in a projected market volume of US$2.13m by 2027.
- Within the Education market, the revenue from in-app purchases (IAP) is projected to reach US$715.30k in 2022, indicating a notable opportunity for monetization through this avenue.
- Additionally, the revenue from paid app downloads is projected to reach US$31.46k in 2022, further contributing to the market's overall revenue.
- Advertising also plays a significant role in the Education market, with projected revenue expected to reach US$500.10k in 2022.
- This suggests that advertisers recognize the potential in reaching the target audience within this market segment.
- In terms of user engagement, the number of downloads in the Education market is projected to reach 2.02m downloads in 2022.
- This indicates a strong interest and demand for educational content among consumers.
- When considering the average revenue per download, it is currently expected to amount to US$0.62.
- This metric provides insight into the effectiveness of monetization strategies implemented within the Education market.
- In a global comparison, it is interesting to note that United States generates the highest revenue within the Education market, projected to reach US$2.68bn in 2022.
- This highlights the dominance of the US market in terms of revenue generation within the Education market sector.
- Overall, the Education market in the Baltics presents a promising opportunity for growth and revenue generation, with various revenue streams and a significant number of downloads.
- By capitalizing on these factors, stakeholders in the Education market can tap into the potential of this thriving industry.
- Key regions:
- China,
- Germany,
- Europe,
- South Korea,
- United States
Definition:
The Education market contains apps that enhance the learning process, typically by way of interactive gamified activities. The vast variety of educational content and methods enable people of different ages to increase their skills and knowledge. One of the most well-known language learning apps is Duolingo, which has mastered the art of bite-sized learning and sustains motivation levels via its reward system. Another app, PictureThis, helps users to learn more about the natural world by recognizing plant species from photographs and provides additional information such as plant care.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
