Sports - Argentina

Argentina

The Sports market in Argentina is expected to witness significant growth in the coming years.
According to projections, the total revenue in the Sports market is estimated to reach US$2.92m Argentine Pesos in 2022.
This growth is anticipated to continue with an annual growth rate of 10.87% (CAGR 2022-2027), resulting in a projected market volume of US$4.92m Argentine Pesos by 2027.
Within the Sports market, various revenue streams contribute to its overall growth.
In-app purchase (IAP) revenue is projected to reach US$1.33m Argentine Pesos in 2022, indicating a strong consumer demand for additional features and content within sports applications.
Additionally, paid app revenue is expected to reach US$0.44m Argentine Pesos in the same year, reflecting the willingness of users to invest in premium sports applications.
Furthermore, advertising revenue in the Sports market is projected to reach US$1.15m Argentine Pesos in 2022.
This indicates the potential for brands and advertisers to leverage the popularity of sports applications to reach a wide audience.
The number of downloads in the Sports market is also expected to grow, reaching 3.89m downloads in 2022.
This signifies the strong interest and engagement of users in sports-related content and applications.
Despite the growth in revenue, it is essential to consider the average revenue per download, which is currently estimated at US$0.75 Argentine Pesos.
This metric provides insights into the monetization potential of sports applications and indicates the average amount of revenue generated per download.
In a global comparison, in China emerges as the leading revenue generator in the Sports market, with an estimated revenue of US$1,100.00m Argentine Pesos in 2022.
This highlights the dominance of the US market and the significant opportunities it presents for sports-related businesses.
Overall, the Sports market in Argentina is poised for growth, driven by various revenue streams and a strong user base.
The projected revenue figures indicate a promising future for this market segment in the country.

Key regions: Japan, Germany, Asia, Europe, China

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.