Market Insights Consumer Tobacco Products

Cigarettes - Romania

Romania

In Romania, the revenue in the Cigarettes market reached a significant amount of US$8.0bn in 2024.
This market is projected to experience an annual growth rate of 4.23% (CAGR 2024-2029).
It is worth noting that when comparing in Romania to other countries globally, in China generates the highest revenue in this segment, amounting to a staggering US$282,900m in 2024.
Looking at the per capita figures, each person in Romania contributes approximately US$0.46k in revenue to the Cigarettes market in 2024.
This metric provides insights into the market's performance relative to the country's total population.
Moving forward, the volume of cigarette sales in Romania is expected to reach 29.0bn pieces by 2029.
Furthermore, the Cigarettes market is anticipated to demonstrate a modest volume growth of 1.0% in 2025.
These figures illustrate the market's expansion and potential opportunities for businesses operating in this sector.
When considering the average volume per person in the Cigarettes market, it is estimated to be 1.6k pieces in 2024.
This metric provides an understanding of the consumption patterns and habits of individuals in Romania.
Despite efforts to reduce smoking rates, Romania continues to have a high demand for cigarettes, with a strong preference for domestic brands.

Key regions: Singapore, China, Worldwide, Germany, United States

Market

Region

Region comparison

Currency

Analyst Opinion

Cigarettes represent more than 90% of the value in the traditional Tobacco Products market. The mainstay of Big Tobacco has come under heightened scrutiny from regulatory bodies and the public, which has led to an enduring decline in volume sales. Due to high levels of taxation, roughly half of all revenues go directly to the state in the form of various excise duties and sales taxes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Cigarettes.

Modeling approach:

The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.