Market Insights Consumer Tissue & Hygiene Paper

Paper Tissues - EMEA

EMEA

Revenue in the Paper Tissues market amounts to US$5.79bn in 2024. The market is expected to grow annually by 5.54% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$3,727m in 2024).
In relation to total population figures, per person revenues of US$2.37 are generated in 2024.
In the Paper Tissues market, volume is expected to amount to 1.7bn kg by 2029. The Paper Tissues market is expected to show a volume growth of 2.5% in 2025.
The average volume per person in the Paper Tissues market is expected to amount to 0.6kg in 2024.

Key regions: Worldwide, Indonesia, India, Vietnam, United States

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).