Smart Appliances - Eastern Africa

Revenue in the Smart Appliances market is projected to reach US$91.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.90%, resulting in a projected market volume of US$153.5m by 2029.
In the Smart Appliances market, the number of active households is expected to amount to 2.5m users by 2029.
Household penetration will be 1.2% in 2024 and is expected to hit 2.4% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$87.32.

Definition:

Smart Appliances market includes connected versions of all kinds of household appliances. This includes large appliances (fridges, washing machines, ovens etc.) as well as small appliances (microwaves, coffee machines, vacuum and mowing robots etc.), provided they are connected to the internet. An indirect connection via a local network is also possible, as long as the remote access and control of the respective appliances via the connection is given.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Irobot, LG, Samsung, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Directly or indirectly internet-controllable household appliances
Large appliances such as fridges, washing machines, dishwashers, ovens (e.g., Samsung Side-by-Side, E, 614 ℓ, LG GSXV90MCDE Side-by-Side )
Small appliances such as coffee machines (e.g., Bosch CTL636EB6), vacuum and mowing robots (e.g., Roborock S8 Pro Ultra Robot Vacuum Cleaner), microwaves (e.g., SARO SAMSUNG MJ2691)

Any other smart home device (partially also referred to as “appliances”)
Any non-connected household appliances
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Smart Appliances market in Eastern Africa is experiencing significant growth and development. Customer preferences in the Smart Appliances market in Eastern Africa are shifting towards more energy-efficient and technologically advanced appliances.

Consumers are increasingly looking for appliances that can help them save on energy costs and reduce their environmental impact. They are also seeking appliances that offer convenience and ease of use, such as smart refrigerators with built-in touch screens and voice control capabilities. Additionally, there is a growing demand for appliances that are compatible with smart home systems, allowing consumers to control and monitor their appliances remotely.

Trends in the market indicate that the adoption of smart appliances is on the rise in Eastern Africa. This can be attributed to several factors. Firstly, there is an increasing awareness and understanding of the benefits of smart appliances among consumers.

They are realizing that these appliances can help them save time, energy, and money. Secondly, the availability of affordable smart appliances in the market is also contributing to the growth of the market. Manufacturers are introducing more affordable options to cater to a wider consumer base.

Lastly, the improving infrastructure and connectivity in the region are enabling the use of smart appliances. As internet penetration and access to reliable electricity continue to improve, more consumers are able to take advantage of the benefits offered by smart appliances. Local special circumstances in Eastern Africa are also driving the development of the Smart Appliances market.

The region has a young and growing population, with a rising middle class. This demographic shift is leading to an increased demand for consumer goods, including smart appliances. Additionally, the rapid urbanization in Eastern Africa is creating a need for appliances that can fit into smaller living spaces and provide efficient solutions for urban lifestyles.

Underlying macroeconomic factors are also playing a role in the development of the Smart Appliances market in Eastern Africa. The region is experiencing economic growth, which is contributing to an increase in disposable income. As consumers have more purchasing power, they are able to invest in higher-quality appliances, including smart appliances.

Furthermore, government initiatives and policies promoting energy efficiency and sustainable development are also driving the adoption of smart appliances in the region. Overall, the Smart Appliances market in Eastern Africa is witnessing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that the demand for smart appliances will continue to rise, driven by the desire for energy efficiency, convenience, and technological advancements.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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