The Home Entertainment market in Poland has been experiencing significant growth in recent years.
Customer preferences: Polish consumers have shown a strong preference for home entertainment products, including televisions, audio systems, and gaming consoles. This can be attributed to several factors, including the increasing disposable income of Polish households and the growing popularity of streaming services and online gaming. Additionally, the COVID-19 pandemic has further accelerated the demand for home entertainment products as people spend more time at home.
Trends in the market: One of the key trends in the Home Entertainment market in Poland is the shift towards larger and higher-resolution televisions. Consumers are increasingly looking for immersive viewing experiences, which has led to a growing demand for larger screen sizes and technologies such as 4K and OLED. This trend is also driven by the decreasing prices of these products, making them more accessible to a wider range of consumers. Another notable trend in the market is the rise of streaming services. Polish consumers are increasingly turning to platforms such as Netflix, Amazon Prime Video, and Disney+ for their entertainment needs. This trend is driven by the convenience and affordability of streaming services, as well as the wide range of content available. As a result, there has been a decline in traditional broadcast television viewership in Poland.
Local special circumstances: One of the unique factors influencing the Home Entertainment market in Poland is the strong presence of local content. Polish consumers have a strong affinity for locally produced movies, TV shows, and music. This has led to a demand for home entertainment products that support local content, such as Blu-ray players and audio systems with Polish language options. Additionally, there is a growing interest in Polish video games, which has contributed to the demand for gaming consoles and accessories.
Underlying macroeconomic factors: The growth of the Home Entertainment market in Poland can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, resulting in an increase in disposable income. This has allowed consumers to allocate more of their budget towards entertainment products. Secondly, the rapid development of e-commerce in Poland has made it easier for consumers to access a wide range of home entertainment products. Online retailers offer competitive prices and convenient delivery options, further driving the market growth. Lastly, the COVID-19 pandemic has had a significant impact on consumer behavior, with more people staying at home and seeking entertainment options within their households. Overall, the Home Entertainment market in Poland is experiencing strong growth driven by customer preferences for larger and higher-resolution televisions, the rise of streaming services, the demand for local content, and underlying macroeconomic factors such as economic growth and the development of e-commerce.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
