Energy Management - Southern Europe

Revenue in the Energy Management market is projected to reach US$267.7m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.74%, resulting in a projected market volume of US$407.1m by 2029.
In the Energy Management market, the number of active households is expected to amount to 21.0m users by 2029.
Household penetration will be 22.1% in 2024 and is expected to hit 26.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$14.22.

Definition:

Energy Management market covers the sale of products for the control and reduction of energy consumption (e.g., automated heating control and timers) as well as connected sensors (e.g., temperature, sunlight, and precipitation sensors).
Networked light bulbs (see Comfort & Lighting) and smart sockets/plugs (see Control & Connectivity) are not included. Unlike in previous releases, smart plugs are no longer part of this segment but can now be found in the Control & Connectivity market. Smart Meters are not part of our Smart Home market.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Xiaomi, Google, Honeywell, LG, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for energy saving
Thermostats (e.g., Sonoff Smart Radiator Thermostat TRVZB, Bosch Smart Home Room Thermostat II), radiator controls (e.g., TESLA Smart), temperature/wind/humidity sensors with connection to a broader smart home (e.g., TP-Link Tapo T310, Sonoff SNZB-02D)

Bulbs, window and door sensors (see Comfort & Lighting)
Connected household appliances (see Smart Appliances)
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Energy Management market in Southern Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend.

Customer preferences in Southern Europe are shifting towards more sustainable and energy-efficient solutions. With increasing awareness of climate change and the need to reduce carbon emissions, customers are seeking out energy management solutions that can help them optimize their energy usage and reduce their environmental impact. Additionally, customers are becoming more conscious of their energy costs and are looking for ways to improve energy efficiency in order to save money.

One of the key trends in the Energy Management market in Southern Europe is the adoption of smart grid technologies. Smart grids enable the integration of renewable energy sources, such as solar and wind, into the existing energy infrastructure. This allows for more efficient and reliable energy distribution, as well as the ability to better manage and control energy usage.

As a result, there is a growing demand for energy management solutions that can integrate with smart grid technologies and provide real-time monitoring and control of energy consumption. Another trend in the market is the increasing use of data analytics and artificial intelligence in energy management systems. These technologies can analyze large amounts of data to identify patterns and trends in energy usage, and provide actionable insights to optimize energy consumption.

This allows customers to make informed decisions about their energy usage and implement energy-saving measures. In addition to customer preferences and market trends, there are also local special circumstances that are driving the development of the Energy Management market in Southern Europe. For example, many countries in the region have set ambitious renewable energy targets and are investing heavily in renewable energy infrastructure.

This creates opportunities for energy management companies to provide solutions that can help integrate and optimize renewable energy sources. Furthermore, Southern Europe is known for its high energy prices, which makes energy management solutions particularly attractive to customers in the region. By implementing energy management systems, customers can reduce their energy consumption and lower their energy bills.

Underlying macroeconomic factors also play a role in the development of the Energy Management market in Southern Europe. The region is experiencing economic growth, which is driving increased energy consumption. This, in turn, is creating a greater demand for energy management solutions that can help optimize energy usage and reduce costs.

In conclusion, the Energy Management market in Southern Europe is experiencing growth and development due to customer preferences for sustainable and energy-efficient solutions, trends in the market such as the adoption of smart grid technologies and the use of data analytics and artificial intelligence, local special circumstances such as renewable energy targets and high energy prices, and underlying macroeconomic factors such as economic growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.