Security - Southern Europe | Statista Market Forecast

Revenue in the Security market is projected to reach US$480.3m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.22%, resulting in a projected market volume of US$746.6m by 2029.
In the Security market, the number of active households is expected to amount to 32.6m users by 2029.
Household penetration will be 33.7% in 2024 and is expected to hit 40.5% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$15.70.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in Southern Europe has experienced significant growth in recent years, driven by increasing customer preferences for advanced security solutions and the emergence of new trends in the market. Customer preferences in the Security market in Southern Europe have shifted towards more sophisticated and integrated security solutions.

Customers are increasingly looking for comprehensive security systems that can protect their homes, businesses, and public spaces from a wide range of threats. This includes not only physical security measures such as surveillance cameras and access control systems, but also digital security solutions to protect against cyber threats. Additionally, customers are demanding more user-friendly and intuitive security systems that can be easily managed and monitored remotely.

Trends in the market are also contributing to the growth of the Security market in Southern Europe. One key trend is the increasing adoption of smart home security systems. These systems integrate various security devices and sensors, allowing homeowners to monitor and control their security systems remotely through their smartphones or other connected devices.

This trend is driven by the growing popularity of smart home automation and the desire for increased convenience and peace of mind. Another trend in the Security market in Southern Europe is the rising demand for video surveillance solutions. Video surveillance systems are being deployed in various settings, including public spaces, commercial buildings, and residential areas.

This trend is driven by the need for enhanced security and the increasing availability of high-quality and cost-effective surveillance cameras. Local special circumstances also play a role in the development of the Security market in Southern Europe. The region has experienced an increase in security threats, including terrorism and organized crime, which has led to a greater emphasis on security measures.

Additionally, Southern Europe has a large number of historical and cultural sites that require special security considerations. This includes the need for discreet and aesthetically pleasing security solutions that do not detract from the beauty of these sites. Underlying macroeconomic factors also contribute to the growth of the Security market in Southern Europe.

The region has seen steady economic growth in recent years, which has led to increased investment in infrastructure and commercial development. This, in turn, has created a greater demand for security solutions to protect these assets. Furthermore, the increasing urbanization in Southern Europe has led to a higher concentration of population and economic activity, which has driven the need for enhanced security measures.

In conclusion, the Security market in Southern Europe is experiencing growth due to customer preferences for advanced security solutions, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing demand for comprehensive security systems, smart home security solutions, and video surveillance systems are driving the growth of the market. Additionally, the region's security threats, cultural sites, economic growth, and urbanization are contributing to the expansion of the Security market in Southern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.