Home Entertainment - Southern Europe

Revenue in the Home Entertainment market is projected to reach US$324.6m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.75%, resulting in a projected market volume of US$371.8m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 13.0m users by 2029.
Household penetration will be 6.2% in 2024 and is expected to hit 16.2% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$65.60.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in Southern Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory.

Customer preferences in Southern Europe play a crucial role in shaping the Home Entertainment market. Consumers in this region are increasingly seeking immersive and high-quality entertainment experiences. They value products and services that offer convenience, flexibility, and a seamless integration of technology into their daily lives.

As a result, there is a growing demand for smart TVs, streaming services, and home theater systems. Additionally, Southern European consumers are also embracing gaming consoles and virtual reality devices, indicating a shift towards interactive and engaging forms of entertainment. Trends in the market further support the growth of the Home Entertainment industry in Southern Europe.

One prominent trend is the rise of streaming services. With the increasing availability of high-speed internet and the convenience of on-demand content, consumers are opting for subscription-based streaming platforms over traditional cable or satellite TV. This trend is driven by the desire for personalized content and the ability to access a wide range of entertainment options at any time.

Another trend is the convergence of different forms of media and entertainment. Southern European consumers are seeking integrated solutions that allow them to seamlessly switch between watching TV shows, playing video games, and listening to music. This has led to the development of smart home entertainment systems that offer multi-functionality and connectivity across various devices.

Additionally, the popularity of social media and online communities has also influenced the market, as consumers now expect to share their entertainment experiences with others and engage in online discussions. Local special circumstances in Southern Europe contribute to the growth of the Home Entertainment market. The region's rich cultural heritage and vibrant entertainment industry create a favorable environment for the adoption of new technologies and trends.

Southern European countries are known for their film festivals, music events, and artistic traditions, which drive interest and demand for home entertainment products and services. Furthermore, the Mediterranean climate and lifestyle encourage indoor entertainment activities, making the Home Entertainment market a significant part of people's leisure time. Underlying macroeconomic factors also play a role in the development of the Home Entertainment market in Southern Europe.

The region has experienced economic growth and increasing disposable incomes, enabling consumers to invest in high-quality entertainment systems and services. Additionally, the rapid technological advancements and decreasing prices of home entertainment devices have made these products more accessible to a broader range of consumers. In conclusion, the Home Entertainment market in Southern Europe is growing and evolving due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

The demand for immersive and high-quality entertainment experiences, the rise of streaming services, the convergence of different forms of media, the region's cultural heritage, and economic growth all contribute to the positive development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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