Control & Connectivity - Southern Europe

Revenue in the Control & Connectivity market is projected to reach US$671.3m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.00%, resulting in a projected market volume of US$1.1bn by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 15.9m users by 2029.
Household penetration will be 7.0% in 2024 and is expected to hit 19.8% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$119.40.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Southern Europe is experiencing significant growth and development. Customer preferences, market trends, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of this market in the region.

Customer preferences in Southern Europe are driving the demand for Control & Connectivity products and services. With the increasing reliance on technology and connectivity, customers are seeking solutions that can enhance their control and connectivity capabilities. This includes a growing interest in smart home automation, IoT devices, and cloud-based services.

Customers are also looking for seamless integration and compatibility across different devices and platforms, as well as user-friendly interfaces and intuitive controls. Trends in the market are also playing a key role in the growth of the Control & Connectivity market in Southern Europe. One major trend is the increasing adoption of smart home technologies.

Homeowners are investing in smart devices and systems to improve energy efficiency, enhance security, and increase convenience. This trend is driving the demand for control and connectivity solutions that can seamlessly integrate these devices and provide a centralized control interface. Another trend in the market is the rise of Industry 4.

0 and the digital transformation of industries. Companies in Southern Europe are embracing automation, robotics, and advanced connectivity solutions to improve productivity, efficiency, and competitiveness. This includes the implementation of control systems that can monitor and optimize manufacturing processes, as well as connectivity solutions that enable real-time data exchange and analysis.

Local special circumstances in Southern Europe are also contributing to the development of the Control & Connectivity market. One such circumstance is the increasing focus on renewable energy sources. Southern European countries have abundant solar and wind resources, and there is a growing emphasis on harnessing these sources for energy production.

This requires advanced control and connectivity solutions to manage and optimize the integration of renewable energy into the grid. Underlying macroeconomic factors are also driving the growth of the Control & Connectivity market in Southern Europe. The region is experiencing economic recovery and stability, which is fueling investments in infrastructure, construction, and industrial development.

These sectors require control and connectivity solutions to optimize operations, improve efficiency, and enhance safety and security. In conclusion, the Control & Connectivity market in Southern Europe is developing rapidly due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for smart home technologies, the digital transformation of industries, the focus on renewable energy, and economic growth are all contributing to the expansion of this market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.