Non-Alcoholic Drinks - Ukraine

The Non-Alcoholic Drinks market in Ukraine has been experiencing significant growth in recent years. Customer preferences in Ukraine have shifted towards healthier and more natural beverage options. Consumers are increasingly seeking out non-alcoholic drinks that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is in line with global consumer preferences, as people become more health-conscious and aware of the potential negative effects of sugary drinks. In addition to health concerns, Ukrainian consumers are also becoming more environmentally conscious. There is a growing demand for sustainable packaging and eco-friendly production methods. This has led to an increase in the availability of non-alcoholic drinks in recyclable bottles and cans, as well as the introduction of innovative packaging solutions such as biodegradable materials. One of the key trends in the Non-Alcoholic Drinks market in Ukraine is the rise of functional beverages. These are drinks that offer additional health benefits beyond hydration. Functional beverages can include ingredients such as vitamins, minerals, probiotics, and herbal extracts. They are often marketed as promoting energy, immunity, or digestive health. This trend is driven by consumers' desire to incorporate wellness into their daily routines. Another trend in the market is the growing popularity of local and artisanal non-alcoholic drinks. Ukrainian consumers are increasingly interested in supporting local producers and exploring unique flavors and ingredients. This has led to the emergence of small-scale producers who focus on creating high-quality, craft beverages. These products often have a strong emphasis on traditional recipes and local ingredients, providing a unique and authentic taste experience. Local special circumstances in Ukraine have also contributed to the growth of the Non-Alcoholic Drinks market. The country has a rich agricultural heritage, with a wide variety of fruits, berries, and herbs that can be used to create unique and flavorful beverages. This abundance of natural resources has allowed for the development of a diverse range of non-alcoholic drinks, including fruit juices, herbal infusions, and flavored waters. Underlying macroeconomic factors have also played a role in the development of the Non-Alcoholic Drinks market in Ukraine. The country has experienced stable economic growth in recent years, which has contributed to rising disposable incomes and increased consumer spending. This has created a favorable environment for the expansion of the non-alcoholic drinks industry, as consumers have more purchasing power to invest in premium and healthier beverage options. In conclusion, the Non-Alcoholic Drinks market in Ukraine is experiencing growth due to changing customer preferences towards healthier and more natural options, the rise of functional beverages, the popularity of local and artisanal drinks, local special circumstances such as agricultural resources, and favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.