Bottled Water - Ukraine

The Bottled Water market in Ukraine has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Ukraine is the increasing health consciousness among consumers. With rising concerns about water quality and safety, many consumers are opting for bottled water as a safer and more convenient alternative to tap water. Additionally, the convenience of bottled water, especially for on-the-go consumption, has also contributed to its popularity among consumers.

Trends in the market: A key trend in the Bottled Water market in Ukraine is the growing demand for premium and functional bottled water products. Consumers are willing to pay a premium for bottled water that offers additional benefits, such as enhanced hydration, added minerals, or specific health benefits. This trend is driven by the increasing disposable income and changing consumer preferences for healthier and more functional beverages. Another trend in the market is the rising popularity of flavored and infused bottled water. Consumers are looking for more variety and flavors in their bottled water options, and companies are responding by introducing innovative and unique flavors. This trend is particularly appealing to younger consumers who are seeking new and exciting beverage options.

Local special circumstances: Ukraine has a relatively low level of tap water quality and safety compared to other European countries. This has created a strong demand for bottled water as a reliable and safe source of drinking water. Additionally, the country has a well-established distribution network for bottled water, making it easily accessible to consumers across the country.

Underlying macroeconomic factors: The growing economy and increasing disposable income in Ukraine have played a significant role in the growth of the Bottled Water market. As consumers have more purchasing power, they are able to afford premium bottled water products and are willing to spend more on healthier beverage options. Additionally, the urbanization and changing lifestyles in Ukraine have also contributed to the increased demand for bottled water, as consumers are seeking more convenient and on-the-go hydration solutions. In conclusion, the Bottled Water market in Ukraine is experiencing growth due to the increasing health consciousness among consumers, the demand for premium and functional products, the popularity of flavored and infused options, the low tap water quality and safety, and the growing economy and disposable income. These factors have created a favorable market environment for the growth of the Bottled Water industry in Ukraine.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.