Ready-to-Drink (RTD) Tea - Ukraine

The Ready-to-Drink (RTD) Tea market in Ukraine has been experiencing significant growth in recent years.

Customer preferences: Ukrainian consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for RTD tea. With rising health consciousness and a desire for convenience, many consumers are turning to RTD tea as a refreshing and nutritious alternative to carbonated soft drinks. RTD tea is perceived as a healthier option due to its natural ingredients, lower sugar content, and various health benefits associated with tea consumption.

Trends in the market: One of the key trends in the RTD tea market in Ukraine is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique flavors to cater to the diverse preferences of consumers. These flavors range from traditional options such as green tea and black tea to more exotic choices like fruit-infused teas and herbal blends. This trend is driven by the desire to offer consumers a wide variety of options and to differentiate products in a competitive market. Another trend in the RTD tea market is the increasing availability of premium and organic options. As consumers become more conscious of the quality and sourcing of their food and beverages, there is a growing demand for premium and organic products. This trend is reflected in the RTD tea market, with a number of brands offering organic and high-quality teas. These products often command a higher price point and attract consumers who are willing to pay more for superior quality.

Local special circumstances: Ukraine has a strong tea-drinking culture, with tea being a popular beverage choice for many Ukrainians. This cultural preference for tea has provided a solid foundation for the growth of the RTD tea market. Additionally, the convenience and portability of RTD tea align well with the busy lifestyles of urban consumers in Ukraine. The on-the-go nature of RTD tea makes it a convenient option for those who want to enjoy tea without the hassle of brewing it themselves.

Underlying macroeconomic factors: The growing RTD tea market in Ukraine can also be attributed to favorable macroeconomic factors. The improving economy and rising disposable incomes have allowed consumers to spend more on premium and healthier beverage options. This has created a conducive environment for the growth of the RTD tea market. Furthermore, the increasing urbanization and Westernization of Ukrainian society have influenced consumer preferences and behaviors, leading to a greater acceptance and adoption of RTD tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Ukraine is experiencing growth due to changing customer preferences, including a desire for healthier options and convenience. The market is characterized by trends such as innovative flavors and premium offerings. The strong tea-drinking culture in Ukraine, along with favorable macroeconomic factors, has contributed to the growth of the RTD tea market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.