Bottled Water - Tunisia

The Bottled Water market in Tunisia has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Tunisia, there has been a shift in customer preferences towards healthier beverage options. Bottled water is seen as a healthier alternative to sugary carbonated drinks, which have been associated with various health issues. Additionally, the convenience and portability of bottled water make it an attractive choice for consumers on the go.

Trends in the market: One of the key trends in the Bottled Water market in Tunisia is the increasing demand for flavored and functional water. Consumers are looking for more variety and unique flavors in their bottled water choices. This trend is driven by the desire for a refreshing and enjoyable drinking experience. Furthermore, functional water, which is infused with vitamins, minerals, or other beneficial ingredients, is gaining popularity among health-conscious consumers. Another trend in the market is the growing demand for eco-friendly packaging. Consumers are becoming more aware of the environmental impact of plastic bottles and are seeking alternatives. This has led to the introduction of biodegradable and recyclable packaging options in the Bottled Water market in Tunisia.

Local special circumstances: Tunisia has a hot and arid climate, which contributes to the high demand for bottled water. The need for hydration is essential, especially during the summer months when temperatures can reach extreme levels. This creates a favorable environment for the growth of the Bottled Water market in Tunisia. Furthermore, the tourism industry plays a significant role in driving the demand for bottled water. Tunisia is a popular tourist destination, attracting visitors from around the world. Tourists often prefer bottled water to ensure safety and hygiene, as tap water may not be suitable for consumption in some areas.

Underlying macroeconomic factors: The improving economic conditions in Tunisia have also contributed to the growth of the Bottled Water market. Rising disposable incomes have increased consumer purchasing power, allowing them to afford bottled water as a regular part of their daily lives. Additionally, the government's focus on promoting health and wellness initiatives has created a supportive environment for the Bottled Water market. Public campaigns and awareness programs highlighting the benefits of drinking water have encouraged consumers to choose bottled water over other beverages. In conclusion, the Bottled Water market in Tunisia is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, the demand for flavored and functional water, the need for hydration in a hot climate, the influence of the tourism industry, improving economic conditions, and government initiatives all contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.