Ready-to-Drink (RTD) Coffee - Togo

The Ready-to-Drink (RTD) Coffee market in Togo has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in Togo is the changing preferences of consumers. As the country becomes more urbanized and the pace of life increases, consumers are looking for convenient and on-the-go beverage options. Ready-to-drink coffee provides a quick and easy solution for those who want a caffeine boost without the hassle of brewing coffee at home or waiting in line at a coffee shop.

Trends in the market: The RTD Coffee market in Togo is also being driven by global trends. The popularity of coffee as a beverage has been on the rise worldwide, and Togo is no exception. Coffee consumption is not only seen as a way to stay awake and energized, but also as a lifestyle choice and a social activity. This trend is reflected in the increasing demand for RTD coffee products in Togo.

Local special circumstances: In addition to changing customer preferences and global trends, there are also some local special circumstances that are contributing to the growth of the RTD Coffee market in Togo. The country has a young and growing population, with a significant portion of the population being young adults and students. This demographic group is often on the lookout for convenient and affordable beverage options, making them a key target market for RTD coffee brands.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Togo is also supported by underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and purchasing power. As a result, consumers have more money to spend on non-essential items such as RTD coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Togo is developing due to changing customer preferences, global trends, local special circumstances, and underlying macroeconomic factors. As consumers seek convenient and on-the-go beverage options, the demand for RTD coffee products is expected to continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.