Bottled Water - Togo

The Bottled Water market in Togo has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of consumers in Togo. With increasing health consciousness and awareness about the importance of clean drinking water, more and more people are opting for bottled water as a safer alternative to tap water. Additionally, the convenience and portability of bottled water make it a popular choice among busy urban dwellers.

Trends in the market: One of the key trends in the Bottled Water market in Togo is the rise in demand for flavored and functional waters. Consumers are increasingly looking for added benefits in their bottled water, such as vitamins, minerals, and natural flavors. This trend is driven by the growing interest in wellness and the desire for healthier hydration options. Another trend in the market is the increasing popularity of premium bottled water brands. As disposable incomes rise and consumers become more willing to spend on quality products, there is a growing demand for high-end bottled water brands that offer superior taste and packaging. This trend is also influenced by the aspirational nature of premium brands, as consumers seek to showcase their status and lifestyle choices.

Local special circumstances: Togo's hot and humid climate creates a favorable environment for the growth of the Bottled Water market. With temperatures often exceeding 30 degrees Celsius, the need for hydration is high, and bottled water provides a convenient and reliable solution. Additionally, Togo has limited access to clean drinking water sources, making bottled water a necessity for many residents.

Underlying macroeconomic factors: The economic growth and increasing urbanization in Togo have contributed to the expansion of the Bottled Water market. As more people move to cities and adopt modern lifestyles, the demand for packaged and convenient products like bottled water has surged. Furthermore, the rising middle class in Togo has led to an increase in disposable incomes, allowing more consumers to afford bottled water on a regular basis. In conclusion, the Bottled Water market in Togo is developing due to changing customer preferences, including a growing demand for flavored and premium water options. The country's hot climate and limited access to clean drinking water also contribute to the market's growth. Additionally, macroeconomic factors such as economic growth, urbanization, and rising incomes play a significant role in driving the demand for bottled water in Togo.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.