Juices - Sudan

The Juices market in Sudan has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Sudan have shifted towards healthier beverage options, leading to a growing demand for juices. Consumers are increasingly seeking out natural and organic products, as well as those that offer functional benefits such as immunity-boosting or energy-enhancing properties. This trend is in line with the global movement towards healthier lifestyles and the increasing awareness of the importance of nutrition. As a result, the demand for juices made from fresh fruits and vegetables, without any artificial additives or preservatives, has been on the rise in Sudan. In addition to health-conscious preferences, there are also cultural factors that contribute to the growth of the Juices market in Sudan. Juices are a popular choice during the fasting month of Ramadan, when Muslims abstain from food and drink from dawn to sunset. Breaking the fast with a glass of juice is a common practice in Sudan, making it an essential part of the Ramadan experience. This cultural tradition has further fueled the demand for juices in the country. Local special circumstances also play a role in the development of the Juices market in Sudan. The country has a favorable climate for fruit cultivation, with a variety of fruits grown locally including oranges, mangoes, guavas, and grapes. This abundant supply of fresh fruits has enabled the local production of high-quality juices, which are preferred by consumers over imported options. The availability of locally produced juices at affordable prices has further contributed to the growth of the market. Underlying macroeconomic factors have also had an impact on the Juices market in Sudan. The country has been experiencing economic growth in recent years, which has resulted in an increase in disposable income and improved living standards for many Sudanese consumers. This has led to a higher purchasing power and an increased willingness to spend on premium products such as fresh juices. Additionally, the government has been taking steps to promote the agriculture sector, which includes fruit cultivation, as a means to boost economic development. This has further supported the growth of the Juices market in Sudan. In conclusion, the Juices market in Sudan is experiencing growth due to changing customer preferences towards healthier options, cultural traditions, local special circumstances such as abundant fruit supply, and underlying macroeconomic factors. These factors have created a favorable environment for the development of the market, driving the demand for high-quality, locally produced juices.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.