Ready-to-Drink (RTD) Coffee - Sudan

The Ready-to-Drink (RTD) Coffee market in Sudan has been experiencing significant growth in recent years.

Customer preferences: Sudanese consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing popularity of RTD coffee. With busy lifestyles and a desire for quick and easy refreshments, many Sudanese consumers are opting for ready-to-drink beverages instead of traditional brewed coffee.

Trends in the market: One of the key trends in the RTD coffee market in Sudan is the introduction of innovative flavors and varieties. Sudanese consumers are becoming more adventurous in their taste preferences and are seeking unique and exciting flavors in their beverages. As a result, companies in the market are constantly launching new and innovative RTD coffee products to cater to these evolving preferences. Another trend in the market is the growing popularity of premium and specialty RTD coffee products. Sudanese consumers are willing to pay a premium for high-quality and unique coffee beverages. This trend is driven by a desire for a more indulgent and luxurious coffee experience. As a result, companies are focusing on offering premium RTD coffee options with high-quality ingredients and sophisticated packaging to attract these discerning consumers.

Local special circumstances: Sudan has a strong coffee culture, with a tradition of drinking coffee as a social activity. Coffee is often served during gatherings and meetings, and it is considered a symbol of hospitality. This cultural affinity for coffee has created a favorable environment for the growth of the RTD coffee market in Sudan. Additionally, the hot climate in Sudan makes cold beverages, such as RTD coffee, particularly appealing. Cold coffee drinks provide a refreshing and energizing option for consumers, especially during the hot summer months. This has further contributed to the growing demand for RTD coffee in the country.

Underlying macroeconomic factors: The improving economic conditions in Sudan have also played a role in the development of the RTD coffee market. As the country's economy continues to grow, consumers have more disposable income to spend on non-essential items, including premium beverages like RTD coffee. This increased purchasing power has created a larger consumer base for RTD coffee products in Sudan. Furthermore, the expanding middle class in Sudan has led to a rise in urbanization and changing consumer lifestyles. As more Sudanese consumers move to urban areas and adopt Westernized lifestyles, they are increasingly embracing convenience and on-the-go products, including RTD coffee. This shift in consumer behavior has fueled the growth of the RTD coffee market in Sudan.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.