Bottled Water - Sudan

The bottled water market in Sudan has been experiencing significant growth in recent years.

Customer preferences: Consumers in Sudan have shown a growing preference for bottled water over tap water due to concerns about the quality and safety of the latter. This shift in consumer behavior can be attributed to the increasing awareness about waterborne diseases and the need for clean drinking water. Additionally, the convenience and portability of bottled water have also contributed to its popularity among consumers.

Trends in the market: One of the key trends in the bottled water market in Sudan is the rise in demand for premium and flavored water. Consumers are willing to pay a premium for bottled water that offers additional health benefits or unique flavors. This trend can be attributed to the increasing health consciousness among consumers and their desire for variety in their beverage choices. Another trend in the market is the growing popularity of eco-friendly packaging options. Consumers are becoming more environmentally conscious and are actively seeking products that are packaged in sustainable materials. This has led to an increase in the demand for bottled water packaged in recyclable or biodegradable materials.

Local special circumstances: Sudan is a country with a hot and arid climate, which makes access to clean drinking water a challenge in many areas. This has created a strong demand for bottled water as a reliable source of safe drinking water. Additionally, Sudan has a large population of internally displaced people who often lack access to clean water sources, further driving the demand for bottled water.

Underlying macroeconomic factors: The growing bottled water market in Sudan can also be attributed to the country's improving economic conditions. As the economy continues to grow, consumers have more disposable income to spend on non-essential items such as bottled water. This has led to an increase in the overall consumption of bottled water in the country. In conclusion, the bottled water market in Sudan is experiencing significant growth due to customer preferences for safe and convenient drinking water, as well as the increasing demand for premium and eco-friendly options. The country's hot and arid climate, along with its improving economic conditions, are also contributing factors to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.