Juices - Southern Europe

The Juices market in Southern Europe is experiencing significant growth and development in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Juices market have shifted towards healthier and more natural options. Consumers in Southern Europe are increasingly conscious about their health and well-being, and are seeking beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This has led to a rise in demand for organic and freshly squeezed juices, as well as juices that are fortified with vitamins and minerals. Additionally, there is a growing preference for exotic and unique flavors, as consumers look for new and exciting taste experiences. Trends in the Juices market in Southern Europe reflect these changing customer preferences. There has been a proliferation of juice bars and cafes, offering a wide variety of fresh and customized juice options. These establishments often promote the use of locally sourced fruits and vegetables, supporting the local agricultural industry. Furthermore, there has been an increase in the availability of cold-pressed juices, which are believed to retain more nutrients and enzymes compared to traditional juicing methods. This trend is driven by the perception that cold-pressed juices are healthier and more natural. Local special circumstances also play a role in the development of the Juices market in Southern Europe. The region is known for its abundant supply of fruits and vegetables, which are key ingredients in juice production. This availability of fresh produce allows for the production of high-quality and flavorful juices. Additionally, Southern Europe has a strong culinary tradition and a culture of enjoying meals and beverages together. This cultural aspect contributes to the demand for juices as a refreshing and healthy accompaniment to meals. Underlying macroeconomic factors further support the growth of the Juices market in Southern Europe. The region has experienced steady economic growth in recent years, leading to an increase in disposable incomes. As a result, consumers have more purchasing power and are able to afford premium and healthier juice options. Additionally, the tourism industry in Southern Europe attracts a large number of international visitors, who are often interested in trying local food and beverages. This boosts the demand for juices, as tourists seek to experience the flavors and culture of the region. In conclusion, the Juices market in Southern Europe is developing and growing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The focus on health and wellness, the rise of juice bars and cafes, the availability of fresh produce, and the region's economic growth all contribute to the expansion of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.