Soft Drinks - Southern Europe

Southern Europe

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$24.33bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$29.99bn in 2024.
Revenue, combined amounts to US$54.32bn in 2024.
The revenue, at home is expected to grow annually by 2.84% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$102.80 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 12.28bn L by 2024.
Volume, out-of-home is expected to amount to 2.67bn L in 2024.
Volume, combined is expected to amount to 14.96bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.7% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 51.89L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soft Drinks market in Southern Europe is experiencing significant growth and development. Customer preferences for healthier and more natural beverages are driving this trend, as consumers are becoming more health-conscious and are seeking out products that align with their wellness goals. In addition, local special circumstances and underlying macroeconomic factors are also contributing to the growth of the market. Customer preferences in Southern Europe are shifting towards healthier options in the Soft Drinks market. Consumers are increasingly choosing beverages that are low in sugar, artificial additives, and preservatives. This trend is driven by a growing awareness of the negative health effects associated with excessive sugar consumption and a desire to adopt healthier lifestyles. As a result, there is a rising demand for natural and organic soft drinks that are made with real fruit juices and natural sweeteners. This preference for healthier options is leading to the development of new product lines and the reformulation of existing products to meet consumer demands. Trends in the market also reflect changing consumer preferences. Southern European consumers are increasingly opting for functional beverages that offer additional health benefits beyond hydration. These functional beverages often contain added vitamins, minerals, and other ingredients that promote specific health benefits such as improved digestion, increased energy, or enhanced mental focus. This trend is driven by consumers' desire to optimize their health and well-being through their beverage choices. Local special circumstances in Southern Europe also play a role in the development of the Soft Drinks market. The region has a rich culinary tradition, with a focus on fresh and natural ingredients. This cultural preference for quality and authenticity extends to the beverage sector, with consumers seeking out soft drinks that are made with locally sourced ingredients and traditional recipes. This emphasis on local and traditional products creates opportunities for smaller, local producers to thrive and differentiate themselves in the market. Underlying macroeconomic factors further contribute to the growth of the Soft Drinks market in Southern Europe. The region has seen an increase in disposable income and a growing middle class, which has led to higher levels of consumer spending. As a result, consumers are more willing to invest in premium and higher-priced soft drinks that offer superior quality and health benefits. This economic growth also supports the expansion of the market, as it allows for increased innovation, marketing, and distribution of soft drinks. In conclusion, the Soft Drinks market in Southern Europe is developing due to changing customer preferences, including a shift towards healthier options and functional beverages. Local special circumstances, such as a focus on quality and authenticity, also contribute to the growth of the market. Additionally, underlying macroeconomic factors, such as increased disposable income, support the expansion and innovation within the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.