Bottled Water - Southern Europe

The Bottled Water market in Southern Europe has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in Southern Europe is the increasing health consciousness among consumers. With the rising awareness of the importance of hydration and the negative effects of sugary drinks, more people are opting for bottled water as a healthier alternative. Additionally, the convenience and portability of bottled water make it an attractive choice for consumers on the go.

Trends in the market: One of the key trends in the Bottled Water market in Southern Europe is the growing demand for premium and flavored water. Consumers are increasingly looking for unique and refreshing flavors, as well as higher quality water sourced from natural springs. This trend is driven by the desire for a more enjoyable drinking experience and the perception that premium and flavored water is of higher quality. Another trend in the market is the increasing popularity of eco-friendly packaging. With growing concerns about plastic pollution and its impact on the environment, consumers are seeking bottled water brands that use sustainable packaging materials, such as recycled plastic or biodegradable materials. This trend is driven by the desire to reduce plastic waste and make more environmentally conscious choices.

Local special circumstances: Southern Europe, with its warm climate and popular tourist destinations, provides a favorable environment for the growth of the Bottled Water market. The hot weather and high tourist inflow contribute to the increased demand for bottled water, both from locals and visitors. Additionally, Southern European countries have a strong cultural tradition of enjoying meals with bottled water, further driving the market growth.

Underlying macroeconomic factors: The improving economic conditions in Southern Europe have also played a role in the growth of the Bottled Water market. As disposable incomes increase, consumers have more spending power and are willing to invest in healthier and more convenient beverage options. Furthermore, the tourism industry in Southern Europe has been flourishing, attracting a large number of international visitors who contribute to the demand for bottled water. In conclusion, the Bottled Water market in Southern Europe is experiencing growth due to increasing health consciousness among consumers, the demand for premium and flavored water, the popularity of eco-friendly packaging, the warm climate and tourist inflow in the region, and the improving economic conditions.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.