Soft Drinks - Tanzania | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$400.80m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$29.78m in 2024.
Revenue, combined amounts to US$430.60m in 2024.
The revenue, at home is expected to grow annually by 5.33% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$5.77 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 349.80m L by 2024.
Volume, out-of-home is expected to amount to 10.17m L in 2024.
Volume, combined is expected to amount to 359.90m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 2.2% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 5.04L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Tanzania is experiencing significant growth and development.

Customer preferences: Tanzanian consumers have shown a growing preference for soft drinks, particularly carbonated beverages and fruit juices. This can be attributed to changing lifestyles, increasing disposable incomes, and a desire for convenience. Soft drinks are seen as refreshing and convenient options for quenching thirst and providing a quick energy boost.

Trends in the market: One of the key trends in the Tanzanian soft drinks market is the increasing demand for healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, natural, and free from artificial additives. This trend is driving the growth of categories such as bottled water, herbal drinks, and natural fruit juices. Another trend in the market is the rising popularity of local and regional soft drink brands. Tanzanian consumers are showing a preference for products that are locally produced, as they believe it supports the local economy and ensures product freshness. This trend has created opportunities for local soft drink manufacturers to expand their market share and compete with international brands.

Local special circumstances: Tanzania's young and growing population is a key factor driving the growth of the soft drinks market. With a median age of 18. 7 years, the country has a large consumer base that is more inclined towards beverages that cater to their tastes and preferences. Additionally, the urbanization rate in Tanzania is increasing, leading to higher demand for convenience products such as soft drinks.

Underlying macroeconomic factors: The Tanzanian economy has been experiencing steady economic growth, which has positively impacted consumer spending power. Rising disposable incomes have allowed consumers to spend more on non-essential items such as soft drinks. Furthermore, the government's efforts to improve infrastructure and create a conducive business environment have attracted foreign investment in the soft drinks industry, leading to increased competition and product innovation. In conclusion, the Soft Drinks market in Tanzania is witnessing growth and development driven by changing consumer preferences, the demand for healthier options, the popularity of local brands, a young and growing population, and favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.