Juices - Tanzania

The Juices market in Tanzania has been experiencing significant growth in recent years.

Customer preferences: Tanzanian consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for juices in the country. As awareness about the benefits of consuming natural and nutritious products has spread, more people are choosing juices as a healthier alternative to carbonated drinks and other sugary beverages. Additionally, the rising middle class in Tanzania has led to an increase in disposable income, allowing consumers to afford premium juice products.

Trends in the market: One of the key trends in the Tanzanian juice market is the growing popularity of locally sourced and organic juices. Consumers are increasingly seeking out products that are made from locally grown fruits, as they perceive them to be fresher and more authentic. This trend is driven by a desire to support local farmers and promote sustainable agriculture practices. As a result, many juice manufacturers in Tanzania are focusing on sourcing fruits from local farmers and highlighting the use of organic ingredients in their products. Another trend in the market is the introduction of new and innovative flavors. Juice manufacturers are constantly experimenting with different fruit combinations to create unique and exciting flavors that appeal to consumers. This trend is driven by the desire to offer consumers a wider variety of options and cater to their evolving tastes and preferences.

Local special circumstances: Tanzania has a rich agricultural sector, with a wide variety of fruits grown in the country. This abundance of fruits provides a strong foundation for the juice industry, as manufacturers can easily source fresh and high-quality fruits locally. Additionally, the tropical climate in Tanzania is conducive to fruit production, ensuring a steady supply of fruits throughout the year.

Underlying macroeconomic factors: The growth of the juice market in Tanzania is also influenced by macroeconomic factors such as population growth and urbanization. As the population continues to increase, there is a larger consumer base for juice products. Furthermore, the ongoing urbanization trend in Tanzania has led to changing lifestyles and dietary habits, with more people opting for convenient and healthy food and beverage options like juices. In conclusion, the Juices market in Tanzania is experiencing growth due to the increasing preference for healthier beverage options, the introduction of new and innovative flavors, the availability of locally sourced and organic juices, and the influence of macroeconomic factors such as population growth and urbanization. With these trends and circumstances in place, the juice market in Tanzania is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.