Ready-to-Drink (RTD) Coffee - Tanzania

The Ready-to-Drink (RTD) Coffee market in Tanzania has been experiencing significant growth in recent years.

Customer preferences: Tanzanian consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the rise in popularity of RTD coffee. The busy lifestyles of urban consumers, coupled with the increasing number of coffee shops and cafes in major cities, have made RTD coffee a convenient option for those looking for a quick caffeine fix. Additionally, the younger generation in Tanzania has embraced the Western coffee culture, further driving the demand for RTD coffee.

Trends in the market: One of the key trends in the RTD coffee market in Tanzania is the increasing availability of a variety of flavors and ingredients. Manufacturers are constantly innovating and introducing new flavors to cater to the diverse tastes of consumers. Additionally, there has been a shift towards healthier options, with an emphasis on natural ingredients and reduced sugar content. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the impact of sugary beverages on health.

Local special circumstances: Tanzania is known for its high-quality coffee beans, and this has played a significant role in the development of the RTD coffee market. The country's rich coffee heritage and the availability of locally sourced beans have created a sense of authenticity and pride among Tanzanian consumers. This has led to a preference for locally produced RTD coffee brands, which often highlight their use of Tanzanian coffee beans as a key selling point.

Underlying macroeconomic factors: The growing middle class in Tanzania has contributed to the growth of the RTD coffee market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium products, including RTD coffee. Additionally, the urbanization and modernization of major cities in Tanzania have created a conducive environment for the growth of the RTD coffee market. The increasing number of coffee shops and cafes, as well as the expansion of modern retail channels, have made RTD coffee more accessible to consumers. In conclusion, the Ready-to-Drink (RTD) Coffee market in Tanzania is experiencing growth due to the changing preferences of consumers, the availability of a variety of flavors, the local coffee heritage, and the underlying macroeconomic factors such as the growing middle class and urbanization. As the market continues to evolve, it is expected that manufacturers will continue to innovate and introduce new products to cater to the evolving tastes and preferences of Tanzanian consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.