Soft Drinks - Southeast Asia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$36.34bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$14.06bn in 2024.
Revenue, combined amounts to US$50.41bn in 2024.
The revenue, at home is expected to grow annually by 3.93% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$52.47 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 28.46bn L by 2024.
Volume, out-of-home is expected to amount to 4.23bn L in 2024.
Volume, combined is expected to amount to 32.69bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.7% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 41.08L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Southeast Asia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the region have shifted towards healthier beverage options, with consumers becoming more conscious of their health and wellness. As a result, there has been a growing demand for low-sugar and natural ingredient-based soft drinks. This shift in preferences is influenced by global health trends and a greater awareness of the negative effects of excessive sugar consumption. Trends in the market reflect these changing preferences, with a rise in the popularity of functional beverages such as herbal teas, infused waters, and natural fruit juices. These products are often marketed as healthier alternatives to traditional carbonated soft drinks and are positioned to cater to the growing demand for natural and functional ingredients. Additionally, there has been an increase in the availability of premium and artisanal soft drinks, targeting consumers who are willing to pay a premium for unique and high-quality beverages. Local special circumstances also play a role in shaping the Soft Drinks market in Southeast Asia. The region is known for its diverse culinary traditions and flavors, which are often incorporated into soft drink products. For example, tropical fruit flavors such as mango, coconut, and lychee are popular in many Southeast Asian countries. This localization of flavors helps to attract and retain local consumers who have a preference for familiar tastes. Underlying macroeconomic factors also contribute to the development of the Soft Drinks market in Southeast Asia. The region has experienced rapid economic growth in recent years, leading to an increase in disposable incomes and a growing middle class. This has resulted in higher purchasing power and an expanded consumer base for soft drink products. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, driving the demand for convenient and portable soft drink options. In conclusion, the Soft Drinks market in Southeast Asia is evolving to meet changing customer preferences for healthier and more natural beverage options. This is reflected in the rise of functional beverages, premium offerings, and localized flavors. Local special circumstances, such as culinary traditions and flavors, also play a role in shaping the market. The underlying macroeconomic factors of economic growth, increased disposable incomes, and changing lifestyles further contribute to the development of the Soft Drinks market in Southeast Asia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.