Bottled Water - Southeast Asia

The Bottled Water market in Southeast Asia has been experiencing significant growth in recent years.

Customer preferences: Consumer preferences in Southeast Asia have shifted towards healthier lifestyles, leading to an increased demand for bottled water. With rising concerns about water quality and safety, consumers are opting for packaged water as a safer alternative to tap water. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go hydration.

Trends in the market: One of the key trends in the Southeast Asian bottled water market is the growing popularity of flavored and functional waters. Consumers are increasingly looking for variety and unique flavors in their bottled water choices. This trend has led to the introduction of a wide range of flavored and infused waters, catering to different taste preferences. Furthermore, functional waters that offer additional health benefits, such as electrolyte-enhanced or vitamin-infused waters, have gained traction among health-conscious consumers. Another trend observed in the market is the increasing demand for premium and natural bottled water. Consumers are willing to pay a premium for bottled water that is sourced from natural springs or has undergone advanced purification processes. This trend is driven by the perception that premium and natural bottled water is of higher quality and offers a more refreshing taste.

Local special circumstances: Southeast Asia is a region with diverse cultural and religious practices, which can influence the bottled water market. For example, in predominantly Muslim countries, there is a preference for halal-certified bottled water to adhere to religious dietary restrictions. Similarly, in countries with a large Buddhist population, there is a demand for bottled water that is sourced from natural springs or has a spiritual significance.

Underlying macroeconomic factors: Rapid urbanization and economic growth in Southeast Asia have contributed to the growth of the bottled water market. As disposable incomes rise and living standards improve, consumers are willing to spend more on premium and healthier products, including bottled water. Additionally, the increasing population in urban areas has led to a higher demand for convenient and portable hydration options, driving the growth of the bottled water market. In conclusion, the Bottled Water market in Southeast Asia is growing due to changing customer preferences towards healthier lifestyles, the introduction of flavored and functional waters, the demand for premium and natural bottled water, and the influence of local cultural and religious practices. The underlying macroeconomic factors, such as rapid urbanization and economic growth, further contribute to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.