Ready-to-Drink (RTD) Coffee - Southeast Asia

Southeast Asia

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee market amounts to US$2.31bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$24.35m in 2024.
Revenue, combined amounts to US$2.34bn in 2024.
The revenue, at home is expected to grow annually by 3.39% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Japan (US$12bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$3.34 are generated in 2024.
In the Ready-to-Drink (RTD) Coffee market, volume, at home is expected to amount to 594.70m L by 2024.
Volume, out-of-home is expected to amount to 3.01m L in 2024.
Volume, combined is expected to amount to 597.70m L in 2024.
The Ready-to-Drink (RTD) Coffee market is expected to show a volume growth, at home of -1.2% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Coffee market is expected to amount to 0.86L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Coffee market in Southeast Asia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in Southeast Asia is the changing preferences of consumers. With the busy lifestyles and increasing urbanization in the region, consumers are looking for convenient and on-the-go beverage options. RTD Coffee provides a quick and easy solution for those who want to enjoy a cup of coffee without the hassle of brewing it themselves. Additionally, the younger generation in Southeast Asia is increasingly adopting Western habits and tastes, including a preference for coffee over traditional tea. This shift in consumer preferences has created a strong demand for RTD Coffee products in the region.

Trends in the market: One of the key trends in the RTD Coffee market in Southeast Asia is the introduction of innovative and unique flavors. As the market becomes more saturated, companies are looking for ways to differentiate their products and attract consumers. This has led to the development of a wide variety of flavors, ranging from classic options like mocha and caramel to more exotic choices like matcha and coconut. By offering a diverse range of flavors, companies are able to cater to the preferences of different consumer segments and increase their market share. Another trend in the market is the increasing popularity of premium and specialty RTD Coffee products. As consumers become more knowledgeable about coffee and its different varieties, they are willing to pay a premium for higher quality products. This has led to the emergence of specialty coffee brands that focus on sourcing high-quality beans and using unique brewing methods. These brands often highlight the origin and characteristics of the coffee beans, appealing to consumers who are looking for a more authentic and gourmet coffee experience.

Local special circumstances: In Southeast Asia, there are certain local circumstances that are driving the growth of the RTD Coffee market. One of these is the hot and humid climate in the region. Cold beverages, including RTD Coffee, are particularly popular among consumers as a way to cool down and stay refreshed. Additionally, the prevalence of street food culture in Southeast Asia provides a ready market for RTD Coffee products. Street vendors and small cafes often offer RTD Coffee as a convenient and affordable option for customers on the go.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Southeast Asia is also influenced by underlying macroeconomic factors. The region has been experiencing strong economic growth, which has led to an increase in disposable income and a growing middle class. As consumers have more purchasing power, they are able to afford premium and specialty RTD Coffee products, driving the growth of the market. Furthermore, the rise of e-commerce platforms in Southeast Asia has made it easier for consumers to access and purchase RTD Coffee products, further fueling the market growth. In conclusion, the Ready-to-Drink (RTD) Coffee market in Southeast Asia is growing due to changing customer preferences, including a demand for convenience and a shift towards coffee consumption. The market is characterized by trends such as the introduction of innovative flavors and the popularity of premium and specialty products. Local special circumstances, such as the hot climate and street food culture, also contribute to the growth of the market. Additionally, underlying macroeconomic factors, such as strong economic growth and the rise of e-commerce, play a role in driving the market expansion.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.