Ready-to-Drink (RTD) Tea - Southeast Asia

Southeast Asia

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$3.98bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.71bn in 2024.
Revenue, combined amounts to US$5.68bn in 2024.
The revenue, at home is expected to grow annually by 3.92% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$5.74 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 2.28bn L by 2024.
Volume, out-of-home is expected to amount to 419.70m L in 2024.
Volume, combined is expected to amount to 2.70bn L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 3.29L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in Southeast Asia has been experiencing significant growth in recent years. Customer preferences in the region have played a key role in driving this growth. Consumers in Southeast Asia have shown a strong preference for convenience and on-the-go products, which has contributed to the popularity of RTD tea. Additionally, there is a growing health consciousness among consumers in the region, with many seeking healthier beverage options. RTD tea, with its natural ingredients and perceived health benefits, has become a popular choice for health-conscious consumers. Trends in the market indicate a shift towards more innovative and unique flavors of RTD tea. Manufacturers are constantly introducing new flavors and varieties to cater to the diverse taste preferences of consumers in Southeast Asia. This trend is driven by the region's rich culinary heritage and the willingness of consumers to try new and exotic flavors. Local special circumstances also contribute to the growth of the RTD tea market in Southeast Asia. The region's hot and humid climate makes refreshing beverages like RTD tea a popular choice among consumers. Additionally, the increasing urbanization and busy lifestyles in Southeast Asian countries have led to a rise in the demand for convenient and ready-to-consume beverages. Underlying macroeconomic factors also play a role in the development of the RTD tea market in Southeast Asia. The region has witnessed steady economic growth in recent years, leading to an increase in disposable incomes. As a result, consumers in Southeast Asia have more purchasing power and are willing to spend on premium and high-quality products, including RTD tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Southeast Asia is growing due to customer preferences for convenience and healthier beverage options. The market is characterized by a shift towards innovative flavors and varieties of RTD tea, driven by the region's culinary heritage and consumer willingness to try new flavors. Local special circumstances such as the hot climate and busy lifestyles also contribute to the growth of the market. Additionally, underlying macroeconomic factors such as steady economic growth and increasing disposable incomes have further fueled the development of the RTD tea market in Southeast Asia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.