Soft Drinks - Moldova | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$202.70m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$38.24m in 2024.
Revenue, combined amounts to US$241.00m in 2024.
The revenue, at home is expected to grow annually by 4.50% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$60.88 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 149.90m L by 2024.
Volume, out-of-home is expected to amount to 8.85m L in 2024.
Volume, combined is expected to amount to 158.80m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of -0.2% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 45.02L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Moldova has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Moldova have shifted towards healthier beverage options, with consumers increasingly seeking out low-sugar and natural drinks. This trend is in line with global consumer preferences, as more people become conscious of their health and wellness. As a result, there has been a growing demand for bottled water, fruit juices, and functional drinks in Moldova. Trends in the market also play a significant role in the development of the Soft Drinks market in Moldova. One notable trend is the increasing popularity of energy drinks among young consumers. Energy drinks provide a quick boost of energy and have become a popular choice among students and young professionals. Another trend is the rise of ready-to-drink coffee and tea beverages, as more people look for convenient and on-the-go options. These trends reflect the changing lifestyles and preferences of consumers in Moldova. Local special circumstances also contribute to the development of the Soft Drinks market in Moldova. The country has a rich agricultural sector, with an abundance of fruits and berries. This has led to the production of a wide variety of fruit juices and nectars, which are popular among consumers. Moldova's proximity to Europe also allows for easy access to imported soft drinks, providing consumers with a diverse range of options. Underlying macroeconomic factors have also played a role in the growth of the Soft Drinks market in Moldova. The country's improving economy and rising disposable incomes have led to increased consumer spending on beverages. As the standard of living improves, consumers are willing to spend more on premium and healthier beverage options. Additionally, the tourism industry in Moldova has been growing, attracting both domestic and international visitors who contribute to the demand for soft drinks. In conclusion, the Soft Drinks market in Moldova is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking healthier options, such as bottled water and fruit juices, while also embracing trends like energy drinks and ready-to-drink coffee and tea. The country's agricultural sector, proximity to Europe, and improving economy have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.