Soft Drinks - Moldova

The Soft Drinks market in Moldova has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Moldova have shifted towards healthier beverage options, with consumers increasingly seeking out low-sugar and natural drinks. This trend is in line with global consumer preferences, as more people become conscious of their health and wellness. As a result, there has been a growing demand for bottled water, fruit juices, and functional drinks in Moldova. Trends in the market also play a significant role in the development of the Soft Drinks market in Moldova. One notable trend is the increasing popularity of energy drinks among young consumers. Energy drinks provide a quick boost of energy and have become a popular choice among students and young professionals. Another trend is the rise of ready-to-drink coffee and tea beverages, as more people look for convenient and on-the-go options. These trends reflect the changing lifestyles and preferences of consumers in Moldova. Local special circumstances also contribute to the development of the Soft Drinks market in Moldova. The country has a rich agricultural sector, with an abundance of fruits and berries. This has led to the production of a wide variety of fruit juices and nectars, which are popular among consumers. Moldova's proximity to Europe also allows for easy access to imported soft drinks, providing consumers with a diverse range of options. Underlying macroeconomic factors have also played a role in the growth of the Soft Drinks market in Moldova. The country's improving economy and rising disposable incomes have led to increased consumer spending on beverages. As the standard of living improves, consumers are willing to spend more on premium and healthier beverage options. Additionally, the tourism industry in Moldova has been growing, attracting both domestic and international visitors who contribute to the demand for soft drinks. In conclusion, the Soft Drinks market in Moldova is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking healthier options, such as bottled water and fruit juices, while also embracing trends like energy drinks and ready-to-drink coffee and tea. The country's agricultural sector, proximity to Europe, and improving economy have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.