Bottled Water - Moldova

The Bottled Water market in Moldova has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for bottled water. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in Moldova have been influenced by global trends towards healthier lifestyles. Consumers are becoming more conscious about their health and are actively seeking out beverages that are perceived as healthier alternatives to sugary drinks. Bottled water fits this criteria, as it is seen as a natural and calorie-free option. The convenience of bottled water also appeals to consumers who are always on the go and need a quick and refreshing drink. In addition to global trends, local special circumstances have played a role in the growth of the Bottled Water market in Moldova. The country has a limited supply of clean and safe drinking water, especially in rural areas. This has led consumers to rely on bottled water as a reliable source of hydration. The lack of trust in the tap water quality has further fueled the demand for bottled water. Underlying macroeconomic factors have also contributed to the development of the Bottled Water market in Moldova. The country has experienced economic growth in recent years, leading to an increase in disposable income. As consumers have more purchasing power, they are able to afford the premium price of bottled water. This has resulted in a higher demand for bottled water products. Furthermore, the tourism industry in Moldova has been growing steadily, attracting visitors from both domestic and international markets. Tourists often prefer to consume bottled water to ensure their safety and avoid any potential health risks. This has created an additional market for bottled water companies, further driving the growth of the industry. In conclusion, the Bottled Water market in Moldova has been developing due to a combination of customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, limited access to clean drinking water, economic growth, and the growing tourism industry have all contributed to the increased demand for bottled water in the country. As these factors continue to influence consumer behavior, the market is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.