Ready-to-Drink (RTD) Tea - Moldova

The Ready-to-Drink (RTD) Tea market in Moldova has been experiencing significant growth in recent years.

Customer preferences: Moldova, like many other countries, has seen a shift in consumer preferences towards healthier beverage options. Ready-to-Drink (RTD) Tea offers a convenient and refreshing alternative to sugary carbonated drinks. This has led to an increase in demand for RTD Tea products in the country.

Trends in the market: One of the key trends in the RTD Tea market in Moldova is the growing popularity of flavored and functional teas. Consumers are increasingly looking for unique and innovative flavors, as well as teas that offer health benefits. This has led to the introduction of a wide range of flavored and functional RTD Tea products in the market. Another trend in the market is the rise of premium RTD Tea brands. Moldovan consumers are willing to pay a premium for high-quality and premium RTD Tea products. This has led to the emergence of several premium RTD Tea brands in the market, offering a range of premium and organic teas.

Local special circumstances: Moldova is known for its rich tea culture, with tea being a popular beverage in the country. This cultural background has contributed to the growth of the RTD Tea market in Moldova. Consumers are familiar with tea and are open to trying new and innovative tea products.

Underlying macroeconomic factors: The growing economy of Moldova has also played a role in the development of the RTD Tea market. As disposable incomes have increased, consumers have more purchasing power and are willing to spend on premium and healthier beverage options like RTD Tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Moldova is experiencing growth due to changing customer preferences, including a shift towards healthier beverage options. The market is seeing trends such as the popularity of flavored and functional teas, as well as the rise of premium RTD Tea brands. The rich tea culture in Moldova and the growing economy are also contributing factors to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.