Ready-to-Drink (RTD) Coffee - Moldova

The Ready-to-Drink (RTD) Coffee market in Moldova is experiencing a significant growth in recent years.

Customer preferences: Moldovan consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the rise in popularity of RTD coffee. The busy lifestyles of consumers in Moldova have led to an increased demand for ready-to-drink beverages that can be easily consumed while commuting or during work breaks. Additionally, the younger generation in Moldova is more open to trying new and innovative products, and they have embraced the convenience and variety offered by RTD coffee.

Trends in the market: One of the key trends in the RTD coffee market in Moldova is the increasing availability and variety of products. Both domestic and international brands have recognized the potential of the market and have introduced a wide range of RTD coffee options to cater to different consumer preferences. This includes various flavors, strengths, and packaging formats. Furthermore, there is a growing trend of incorporating functional ingredients such as protein, collagen, and vitamins in RTD coffee products to appeal to health-conscious consumers. Another trend in the market is the growing popularity of premium and specialty RTD coffee. Moldovan consumers are becoming more discerning and are willing to pay a premium for high-quality and unique coffee experiences. This has led to the emergence of specialty coffee shops and cafes that offer a wide range of premium RTD coffee options. These establishments often focus on the sourcing and brewing methods of the coffee, providing consumers with a more elevated and personalized coffee experience.

Local special circumstances: Moldova is a country with a rich coffee culture, and this has played a significant role in the development of the RTD coffee market. Moldovans have a long-standing tradition of consuming coffee, and it is deeply ingrained in their daily routines and social interactions. As a result, there is a strong demand for coffee products in the country, and RTD coffee has emerged as a convenient and accessible option for consumers. Furthermore, the growing popularity of coffee shops and cafes in Moldova has also contributed to the rise of the RTD coffee market. These establishments serve as key influencers in shaping consumer preferences and introducing new coffee trends. The presence of a vibrant coffee culture has created a favorable environment for the growth of the RTD coffee market in Moldova.

Underlying macroeconomic factors: The growing economy and rising disposable incomes in Moldova have also played a role in the development of the RTD coffee market. As consumers have more purchasing power, they are able to afford premium and convenience products like RTD coffee. Additionally, the increasing urbanization and Westernization of lifestyle in Moldova have led to a greater exposure to international coffee trends and the adoption of global consumption patterns. In conclusion, the Ready-to-Drink (RTD) Coffee market in Moldova is experiencing growth due to the preferences of convenience and on-the-go products, the availability and variety of products, the demand for premium and specialty coffee, the strong coffee culture in the country, and the underlying macroeconomic factors such as the growing economy and rising disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.