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  4. Ready-to-Drink (RTD) Coffee & Tea

Ready-to-Drink (RTD) Coffee - Moldova

Moldova
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee market amounts to US$52.49k in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$924.30 in 2024.
  • Revenue, combined amounts to US$53.41k in 2024.
  • The revenue, at home is expected to grow annually by 8.02% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated Japan (US$12bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.02 are generated in 2024.
  • In the Ready-to-Drink (RTD) Coffee market, volume, at home is expected to amount to 11.32k L by 2024.
  • Volume, out-of-home is expected to amount to 70.00L in 2024.
  • Volume, combined is expected to amount to 11.39k L in 2024.
  • The Ready-to-Drink (RTD) Coffee market is expected to show a volume growth, at home of 4.9% in 2025.0.
  • The average volume per person, at home in the Ready-to-Drink (RTD) Coffee market is expected to amount to 0.00L in 2024.

Definition:

The Ready-to-Drink (RTD) Coffee market includes packaged coffee beverages in liquid form, ready for consumption. Common variants of RTD Coffee include iced coffee, coffee latte, and cold brew coffee. RTD products are mostly milk-based, but there are also variants like black coffee without milk. This market does not include dry products such as Instant coffee or coffee beans, which are covered in the Hot Drinks market.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Starbucks (in cooperation with PepsiCo), Nestlé, The Coca-Cola Company, and Suntory.

In-Scope

  • Coffee Drinks in PET bottles, glass bottles, cans, carton

Out-Of-Scope

  • Coffee in dry form (Instant coffee, coffee beans)
  • Syrups
  • Coffee with alcohol
  • Ready-to-Drink meal replacements
Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

Market Insights report

Ready-to-Drink (RTD) Coffee & Tea: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Ready-to-Drink (RTD) Coffee market in Moldova is experiencing a significant growth in recent years.

    Customer preferences:
    Moldovan consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the rise in popularity of RTD coffee. The busy lifestyles of consumers in Moldova have led to an increased demand for ready-to-drink beverages that can be easily consumed while commuting or during work breaks. Additionally, the younger generation in Moldova is more open to trying new and innovative products, and they have embraced the convenience and variety offered by RTD coffee.

    Trends in the market:
    One of the key trends in the RTD coffee market in Moldova is the increasing availability and variety of products. Both domestic and international brands have recognized the potential of the market and have introduced a wide range of RTD coffee options to cater to different consumer preferences. This includes various flavors, strengths, and packaging formats. Furthermore, there is a growing trend of incorporating functional ingredients such as protein, collagen, and vitamins in RTD coffee products to appeal to health-conscious consumers. Another trend in the market is the growing popularity of premium and specialty RTD coffee. Moldovan consumers are becoming more discerning and are willing to pay a premium for high-quality and unique coffee experiences. This has led to the emergence of specialty coffee shops and cafes that offer a wide range of premium RTD coffee options. These establishments often focus on the sourcing and brewing methods of the coffee, providing consumers with a more elevated and personalized coffee experience.

    Local special circumstances:
    Moldova is a country with a rich coffee culture, and this has played a significant role in the development of the RTD coffee market. Moldovans have a long-standing tradition of consuming coffee, and it is deeply ingrained in their daily routines and social interactions. As a result, there is a strong demand for coffee products in the country, and RTD coffee has emerged as a convenient and accessible option for consumers. Furthermore, the growing popularity of coffee shops and cafes in Moldova has also contributed to the rise of the RTD coffee market. These establishments serve as key influencers in shaping consumer preferences and introducing new coffee trends. The presence of a vibrant coffee culture has created a favorable environment for the growth of the RTD coffee market in Moldova.

    Underlying macroeconomic factors:
    The growing economy and rising disposable incomes in Moldova have also played a role in the development of the RTD coffee market. As consumers have more purchasing power, they are able to afford premium and convenience products like RTD coffee. Additionally, the increasing urbanization and Westernization of lifestyle in Moldova have led to a greater exposure to international coffee trends and the adoption of global consumption patterns. In conclusion, the Ready-to-Drink (RTD) Coffee market in Moldova is experiencing growth due to the preferences of convenience and on-the-go products, the availability and variety of products, the demand for premium and specialty coffee, the strong coffee culture in the country, and the underlying macroeconomic factors such as the growing economy and rising disposable incomes.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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