Soft Drinks - Mauritius

The Soft Drinks market in Mauritius is experiencing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Soft Drinks market in Mauritius are shifting towards healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, natural, and free from artificial additives. This trend is driven by a growing awareness of the negative health effects of sugary drinks and a desire for a healthier lifestyle. As a result, there is an increasing demand for natural and organic soft drinks, as well as functional beverages that offer additional health benefits. In addition to healthier options, there is also a growing demand for innovative and unique flavors in the Soft Drinks market in Mauritius. Consumers are looking for new and exciting taste experiences, and companies are responding by introducing a wide range of flavors, including exotic fruits and local ingredients. This trend is driven by a desire for novelty and a willingness to experiment with different flavors. Trends in the Soft Drinks market in Mauritius also reflect global and regional market developments. For example, there is a growing demand for carbonated soft drinks, particularly among younger consumers. This trend is driven by the popularity of carbonated beverages as a refreshing and indulgent treat. However, there is also a rising demand for non-carbonated soft drinks, such as bottled water and fruit juices, as consumers seek healthier alternatives. Local special circumstances in Mauritius also influence the development of the Soft Drinks market. The country's tropical climate and tourist industry create a high demand for refreshing beverages. Soft drinks are popular among both locals and tourists as a way to quench their thirst and stay hydrated in the hot weather. This creates a favorable market environment for soft drink manufacturers and encourages the introduction of new products to cater to the diverse needs of consumers. Underlying macroeconomic factors also play a role in the development of the Soft Drinks market in Mauritius. The country's stable economic growth and rising disposable incomes have contributed to an increase in consumer spending on beverages. As consumers have more purchasing power, they are able to afford a wider range of soft drinks and are willing to try new products. Additionally, the government's efforts to promote tourism and attract foreign investment have resulted in an influx of tourists, further driving the demand for soft drinks. In conclusion, the Soft Drinks market in Mauritius is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are seeking healthier options and innovative flavors, reflecting global and regional market developments. The country's tropical climate and tourist industry create a favorable market environment, while stable economic growth and rising disposable incomes contribute to increased consumer spending on beverages.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.