Ready-to-Drink (RTD) Coffee & Tea - Mauritius

The Ready-to-Drink (RTD) Coffee & Tea market in Mauritius has been experiencing significant growth in recent years.

Customer preferences: Mauritius, known for its beautiful beaches and vibrant culture, has a population that is increasingly embracing the convenience and variety offered by ready-to-drink coffee and tea beverages. This trend is driven by the busy lifestyles of Mauritian consumers, who are seeking on-the-go options that can be easily consumed at any time and place. Additionally, the younger generation, in particular, is showing a growing interest in trying new and innovative flavors, leading to a rise in demand for a wide range of RTD coffee and tea products.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Mauritius is the growing popularity of cold brew coffee. Cold brew coffee, known for its smooth and less acidic taste, has gained traction among Mauritian consumers who are looking for a refreshing and convenient alternative to traditional hot coffee. The demand for cold brew coffee is further fueled by the increasing influence of Western coffee culture and the rise of coffee shop chains in the country. Another trend in the market is the emergence of locally produced RTD coffee and tea brands. Mauritian consumers are showing a preference for products that are made locally, as they perceive them to be of higher quality and more authentic. This trend is also driven by a desire to support local businesses and contribute to the local economy. As a result, several local companies have entered the RTD coffee and tea market, offering unique flavors and blends that cater to the specific tastes of Mauritian consumers.

Local special circumstances: Mauritius, as a popular tourist destination, has a significant impact on the RTD Coffee & Tea market. The country attracts a large number of international visitors who often bring their preferences and demand for familiar RTD coffee and tea brands. This has led to an increase in the availability and variety of imported RTD coffee and tea products in the local market. Additionally, the tourism industry has created opportunities for local RTD coffee and tea brands to expand their reach and gain exposure to a wider audience.

Underlying macroeconomic factors: The growing middle class in Mauritius, coupled with increasing disposable incomes, has contributed to the growth of the RTD Coffee & Tea market. As consumers have more purchasing power, they are able to afford premium and higher-priced RTD coffee and tea products. This has led to a shift in consumer preferences towards more premium and indulgent options, such as gourmet coffee and specialty tea blends. Furthermore, the retail landscape in Mauritius has evolved to accommodate the growing demand for RTD coffee and tea. Supermarkets and convenience stores have expanded their offerings to include a wider range of RTD coffee and tea brands, providing consumers with greater choice and convenience. Additionally, online platforms have gained popularity as a channel for purchasing RTD coffee and tea products, allowing consumers to easily access and order their favorite beverages from the comfort of their homes. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Mauritius is experiencing growth due to changing customer preferences, including a demand for convenience and variety. The market is characterized by trends such as the popularity of cold brew coffee and the emergence of local brands. Special circumstances, such as the influence of tourism, also contribute to the market's development. Underlying macroeconomic factors, such as a growing middle class and increasing disposable incomes, further drive the growth of the RTD Coffee & Tea market in Mauritius.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.