Ready-to-Drink (RTD) Coffee - Mauritius

The Ready-to-Drink (RTD) Coffee market in Mauritius has been experiencing significant growth in recent years. Customer preferences for convenience, innovation, and health-conscious options have been driving this trend.

Customer preferences: Mauritian consumers are increasingly seeking convenient and on-the-go beverage options, which has led to a rise in the demand for Ready-to-Drink (RTD) Coffee. The busy lifestyles of individuals in Mauritius have made convenience a key factor in their purchasing decisions. RTD Coffee provides a quick and easy solution for those who are constantly on the move, allowing them to enjoy their favorite coffee flavors without the need for brewing or preparation. In addition to convenience, customers in Mauritius are also looking for innovative and unique flavors in their RTD Coffee options. Manufacturers have responded to this demand by introducing a wide range of flavors, including traditional coffee flavors as well as more exotic options such as caramel, vanilla, and mocha. This variety of flavors appeals to a diverse consumer base and encourages repeat purchases. Health consciousness is another important factor driving the growth of the RTD Coffee market in Mauritius. Consumers are becoming increasingly aware of the health benefits associated with coffee consumption, such as increased alertness and improved cognitive function. As a result, they are seeking healthier alternatives to traditional sugary beverages. Manufacturers have responded to this trend by introducing low-sugar and sugar-free options, as well as incorporating functional ingredients such as vitamins and antioxidants into their products.

Trends in the market: One of the key trends in the RTD Coffee market in Mauritius is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic flavor profile. This method of coffee preparation has gained traction among consumers who prefer a milder and less bitter taste. Cold brew coffee also appeals to health-conscious consumers, as it is often perceived as being less acidic and therefore gentler on the stomach. Another trend in the market is the growing availability of RTD Coffee in various distribution channels. While traditional retail stores remain the dominant channel for RTD Coffee sales in Mauritius, there has been a significant increase in the availability of these products in convenience stores, online platforms, and even vending machines. This expansion of distribution channels has made RTD Coffee more accessible to a wider range of consumers, further driving market growth.

Local special circumstances: Mauritius is known for its vibrant tourism industry, attracting visitors from around the world. This has created a unique opportunity for the RTD Coffee market, as tourists often seek familiar and convenient options while traveling. Manufacturers have recognized this demand and have tailored their products to cater to the preferences of both locals and tourists. This has further contributed to the growth of the RTD Coffee market in Mauritius.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Mauritius can also be attributed to favorable macroeconomic factors. The country's stable economy, increasing disposable income, and growing middle class have all contributed to the rising demand for convenience products such as RTD Coffee. As consumers have more disposable income, they are willing to spend on premium and innovative beverages, further driving market growth. In conclusion, the Ready-to-Drink (RTD) Coffee market in Mauritius is experiencing significant growth due to customer preferences for convenience, innovation, and health-conscious options. The increasing popularity of cold brew coffee and the availability of RTD Coffee in various distribution channels are key trends in the market. The unique circumstances of the local tourism industry and favorable macroeconomic factors have also played a role in driving market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.