Ready-to-Drink (RTD) Tea - Mauritius

The Ready-to-Drink (RTD) Tea market in Mauritius has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Tea market in Mauritius is the increasing preference for healthier beverage options among consumers. Ready-to-drink teas are seen as a healthier alternative to carbonated soft drinks, as they are often made with natural ingredients and contain fewer calories and sugar. Additionally, the convenience factor of RTD teas appeals to busy consumers who are looking for on-the-go refreshment.

Trends in the market: A key trend in the RTD Tea market in Mauritius is the introduction of new flavors and varieties. Manufacturers are constantly innovating and launching new products to cater to the evolving tastes and preferences of consumers. This includes unique flavor combinations and blends, as well as the use of local ingredients to create teas with a distinct Mauritian twist. This trend is driven by the desire to offer consumers a wider range of choices and to stand out in a crowded market. Another trend in the market is the emphasis on natural and organic ingredients. Consumers are becoming more conscious about the ingredients they consume and are actively seeking out products that are free from artificial additives and preservatives. In response to this demand, many RTD tea brands in Mauritius are positioning themselves as natural and organic, using ingredients sourced from sustainable and ethical suppliers.

Local special circumstances: Mauritius is known for its diverse cultural heritage, and this has influenced the RTD Tea market in the country. Tea is an integral part of Mauritian culture, with a strong tradition of tea consumption. This cultural affinity for tea has created a favorable environment for the growth of the RTD Tea market, as consumers are already familiar with and enjoy tea-based beverages.

Underlying macroeconomic factors: The growth of the RTD Tea market in Mauritius is also supported by favorable macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in rising disposable incomes and an expanding middle class. This has led to increased consumer spending power, allowing more people to afford premium and higher-priced RTD tea products. Additionally, the tourism industry in Mauritius is booming, attracting a large number of international visitors who are also contributing to the growth of the RTD Tea market. In conclusion, the Ready-to-Drink (RTD) Tea market in Mauritius is growing due to changing customer preferences towards healthier beverage options, the introduction of new flavors and varieties, the emphasis on natural and organic ingredients, the cultural affinity for tea, and favorable macroeconomic factors. These factors have created a conducive environment for the growth of the RTD Tea market in Mauritius, and this trend is expected to continue in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.