Soft Drinks - Australia & Oceania

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$8.56bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$9.83bn in 2024.
Revenue, combined amounts to US$18.39bn in 2024.
The revenue, at home is expected to grow annually by 2.53% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$197.10 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 3.29bn L by 2024.
Volume, out-of-home is expected to amount to 586.30m L in 2024.
Volume, combined is expected to amount to 3.88bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 0.0% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 75.87L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Australia & Oceania has been experiencing significant growth in recent years.

Customer preferences: Customers in Australia & Oceania have shown a growing preference for healthier beverage options, such as low-sugar or sugar-free soft drinks, as well as natural and organic alternatives. This shift in consumer preferences can be attributed to increasing health consciousness and a desire for more sustainable and environmentally friendly products. Additionally, there is a growing demand for functional beverages that offer added health benefits, such as energy drinks or drinks with added vitamins and minerals.

Trends in the market: One of the key trends in the Soft Drinks market in Australia & Oceania is the rise of craft and artisanal soft drinks. Consumers are increasingly seeking unique and locally-produced beverages that offer a premium and authentic experience. This trend can be seen in the growing number of small-scale soft drink producers and the expansion of specialty soft drink stores. Another trend in the market is the increasing popularity of plant-based soft drinks. As the demand for plant-based products continues to rise, more companies are introducing soft drinks made from ingredients such as fruits, vegetables, and herbs. These plant-based soft drinks offer a healthier and more sustainable alternative to traditional soft drinks.

Local special circumstances: Australia & Oceania is known for its diverse and unique flora and fauna, which has influenced the development of the Soft Drinks market in the region. Many soft drink companies in Australia & Oceania have capitalized on the abundance of native fruits and botanicals to create unique and indigenous flavors. This has not only attracted local consumers but has also gained international attention, leading to an increase in exports of Australian and Oceanian soft drinks.

Underlying macroeconomic factors: The growing population and rising disposable income in Australia & Oceania have played a significant role in the development of the Soft Drinks market. As more consumers have the means to spend on non-essential items, the demand for soft drinks has increased. Additionally, the tourism industry in the region has contributed to the growth of the Soft Drinks market, as tourists often seek out local and unique beverages during their travels. In conclusion, the Soft Drinks market in Australia & Oceania is experiencing growth due to changing customer preferences, including a shift towards healthier and more sustainable options. The market is also influenced by local special circumstances, such as the abundance of native ingredients and the rise of craft and artisanal soft drinks. The underlying macroeconomic factors, such as population growth and rising disposable income, have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.