Bottled Water - Australia & Oceania

The Bottled Water market in Australia & Oceania has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Australia & Oceania is the increasing health consciousness among consumers. Bottled water is often perceived as a healthier alternative to other beverages, such as sugary sodas or juices. As a result, consumers are choosing to drink more bottled water as part of their efforts to maintain a healthy lifestyle. Additionally, the convenience of bottled water, especially in countries with limited access to clean drinking water, is also driving its popularity.

Trends in the market: One of the key trends in the Bottled Water market in Australia & Oceania is the rising demand for premium and flavored bottled water. Consumers are willing to pay a premium for bottled water that offers unique flavors or enhanced benefits, such as added vitamins or minerals. This trend is driven by the desire for variety and the perception that flavored or premium bottled water provides additional health benefits. In response to this trend, companies in the region are launching new products and expanding their flavor offerings to cater to the changing preferences of consumers. Another trend in the market is the increasing focus on sustainability and environmental concerns. As consumers become more aware of the environmental impact of single-use plastics, there is a growing demand for eco-friendly packaging options. Many companies in the Bottled Water market in Australia & Oceania are now offering bottled water in recyclable or biodegradable packaging materials, such as plant-based plastics or aluminum cans. This trend is driven by consumer demand for more sustainable products and the desire to reduce plastic waste.

Local special circumstances: One of the unique factors influencing the Bottled Water market in Australia & Oceania is the region's geography and climate. Australia & Oceania is known for its vast landscapes and remote areas, where access to clean drinking water can be limited. This has created a strong demand for bottled water in these regions, as consumers rely on it as a safe and convenient source of hydration. Additionally, the region's hot and dry climate further contributes to the popularity of bottled water, as people seek to stay hydrated in the heat.

Underlying macroeconomic factors: The strong economic growth in Australia & Oceania has also contributed to the development of the Bottled Water market. As disposable incomes rise, consumers have more purchasing power to spend on discretionary items, such as bottled water. Additionally, the growing tourism industry in the region has further boosted the demand for bottled water, as tourists often prefer to drink bottled water to ensure their safety and health while traveling. In conclusion, the Bottled Water market in Australia & Oceania is experiencing growth due to increasing health consciousness among consumers, the rising demand for premium and flavored bottled water, the focus on sustainability, the unique geography and climate of the region, and the strong macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.