Ready-to-Drink (RTD) Coffee - Papua New Guinea

The Ready-to-Drink (RTD) Coffee market in Papua New Guinea is experiencing significant growth and development.

Customer preferences: Papua New Guinea, known for its rich coffee culture, has seen a shift in customer preferences towards convenience and on-the-go consumption. The busy lifestyles of consumers in the country have led to an increasing demand for ready-to-drink coffee products. Consumers are looking for quick and convenient options that allow them to enjoy their favorite coffee flavors without the need for brewing or preparation.

Trends in the market: One of the key trends in the RTD Coffee market in Papua New Guinea is the introduction of innovative flavors and varieties. Manufacturers are constantly launching new and unique coffee flavors to cater to the diverse tastes of consumers. This trend is driven by the desire for novelty and experimentation among consumers, who are increasingly open to trying new and exciting coffee flavors. Another trend in the market is the growing popularity of premium and specialty RTD coffee products. Consumers are willing to pay a premium for high-quality coffee beverages that offer a unique and indulgent experience. This trend is driven by the increasing disposable income of consumers in Papua New Guinea, as well as their growing awareness and appreciation for specialty coffee.

Local special circumstances: Papua New Guinea is known for its high-quality coffee production, with the country being one of the largest exporters of coffee in the world. This local advantage plays a significant role in the development of the RTD Coffee market in the country. Consumers in Papua New Guinea have a deep appreciation for coffee and are more likely to choose RTD coffee products that are made from locally sourced coffee beans.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Papua New Guinea can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to indulge in premium and specialty coffee products, including RTD coffee. Furthermore, the urbanization and modernization of Papua New Guinea have also contributed to the growth of the RTD Coffee market. As more consumers migrate to urban areas and adopt a fast-paced lifestyle, the demand for convenient and ready-to-drink coffee products has increased. In conclusion, the Ready-to-Drink (RTD) Coffee market in Papua New Guinea is developing rapidly due to changing customer preferences, innovative trends, local special circumstances, and underlying macroeconomic factors. As consumers in the country seek convenience and unique flavors, the market is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.