Bottled Water - Papua New Guinea

The Bottled Water market in Papua New Guinea has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Papua New Guinea, customers are increasingly opting for bottled water as their preferred choice of beverage. This can be attributed to several factors, including concerns about water safety and quality, as well as the convenience and portability of bottled water. Additionally, the growing health and wellness trend has also contributed to the increased demand for bottled water, as consumers are becoming more conscious about their hydration and overall well-being.

Trends in the market: One of the key trends in the bottled water market in Papua New Guinea is the shift towards premium and value-added products. Consumers are willing to pay a premium for bottled water that is sourced from natural springs or has additional health benefits, such as added minerals or electrolytes. This trend is driven by the perception that premium bottled water is of higher quality and provides greater health benefits. Another trend in the market is the rise of flavored and functional bottled water. Consumers are increasingly looking for variety and unique flavors in their beverages, and bottled water manufacturers have responded by introducing a wide range of flavored options. Additionally, functional bottled water, such as those infused with vitamins or antioxidants, is gaining popularity among health-conscious consumers.

Local special circumstances: Papua New Guinea is a country with limited access to clean and safe drinking water. The infrastructure for water treatment and distribution is inadequate, leading to concerns about waterborne diseases and contamination. As a result, many consumers in Papua New Guinea rely on bottled water as a safe and convenient alternative to tap water. Furthermore, the country's tropical climate and high temperatures contribute to the increased demand for bottled water. The need for hydration is essential in such conditions, and bottled water provides a convenient solution for individuals on the go.

Underlying macroeconomic factors: The growing economy in Papua New Guinea has also played a role in the development of the bottled water market. As disposable incomes rise, consumers have more purchasing power to spend on non-essential items, such as bottled water. This has led to increased consumption and demand for bottled water products. In conclusion, the Bottled Water market in Papua New Guinea is experiencing growth due to changing customer preferences, such as concerns about water safety and the convenience of bottled water. The market is also influenced by local special circumstances, including limited access to clean drinking water and the country's tropical climate. Additionally, the growing economy in Papua New Guinea has contributed to the increased demand for bottled water.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.