Juices - Croatia

The Juices market in Croatia has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Juices market have shifted towards healthier and more natural options. Consumers are increasingly seeking out juices that are made from fresh fruits and vegetables, with no added sugars or artificial ingredients. This trend is in line with global health and wellness movements, as people become more conscious about the food and beverages they consume. As a result, there has been a rise in demand for cold-pressed juices and organic options in Croatia. Another important factor contributing to the growth of the Juices market in Croatia is the increasing popularity of convenience and on-the-go products. Busy lifestyles and a growing number of working professionals have led to a higher demand for packaged juices that can be easily consumed on the move. This has resulted in the emergence of single-serve juice bottles and innovative packaging solutions that cater to the needs of busy consumers. Local special circumstances also play a role in the development of the Juices market in Croatia. The country's favorable climate and fertile soil make it ideal for the cultivation of a wide variety of fruits and vegetables. This has led to a rich supply of fresh produce, which is used to make juices. Additionally, Croatia's tourism industry plays a significant role in driving the demand for juices. The country attracts a large number of tourists every year, many of whom are looking for refreshing and healthy beverages during their stay. This has created a lucrative market for juices in hotels, restaurants, and cafes across the country. Underlying macroeconomic factors have also contributed to the growth of the Juices market in Croatia. The country's improving economy and rising disposable incomes have led to an increase in consumer spending on food and beverages. As people have more money to spend, they are willing to pay a premium for high-quality juices that offer health benefits. Furthermore, Croatia's membership in the European Union has facilitated trade and created opportunities for the export of Croatian juices to other EU countries. In conclusion, the Juices market in Croatia is experiencing growth due to changing customer preferences towards healthier options, the demand for convenience and on-the-go products, local special circumstances such as favorable climate and tourism, and underlying macroeconomic factors such as a growing economy and rising disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.