Ready-to-Drink (RTD) Coffee - Croatia

The Ready-to-Drink (RTD) Coffee market in Croatia has been experiencing significant growth in recent years.

Customer preferences: Croatian consumers have shown a growing interest in convenience and on-the-go products, which has led to an increased demand for RTD coffee. This can be attributed to the fast-paced lifestyle of modern consumers who are looking for quick and easy solutions to satisfy their coffee cravings. The convenience factor of RTD coffee allows consumers to enjoy their favorite beverage without the need for brewing or preparation, making it a popular choice for those with busy schedules.

Trends in the market: One of the key trends in the RTD coffee market in Croatia is the increasing popularity of flavored and specialty RTD coffee products. Croatian consumers are becoming more adventurous in their coffee choices and are seeking unique and innovative flavors. This trend is driven by the desire for new taste experiences and the influence of global coffee culture. Manufacturers have responded to this trend by introducing a wide range of flavored RTD coffee options, including caramel, vanilla, and mocha, to cater to the evolving tastes of Croatian consumers. Another trend in the market is the rising demand for healthier and more natural RTD coffee options. Consumers are becoming more health-conscious and are actively seeking products that are low in sugar, fat, and calories. As a result, manufacturers are developing RTD coffee products that are made with natural ingredients and are free from artificial additives. This trend is in line with the global shift towards healthier lifestyles and the increasing demand for clean label products.

Local special circumstances: Croatia is known for its strong coffee culture, with coffee being an integral part of the daily routine for many Croatians. Traditionally, Croatians prefer freshly brewed coffee, often served in small cups and enjoyed over a leisurely conversation. However, the growing popularity of RTD coffee indicates a shift in consumer preferences towards more convenient options. While traditional coffee consumption is still prevalent, the convenience and portability of RTD coffee have made it a viable alternative for on-the-go consumption.

Underlying macroeconomic factors: The growing RTD coffee market in Croatia can also be attributed to favorable macroeconomic factors. Croatia has experienced steady economic growth in recent years, leading to an increase in disposable income levels. This has allowed consumers to indulge in premium and convenient products, such as RTD coffee. Additionally, the tourism industry plays a significant role in the Croatian economy, and the influx of tourists has further contributed to the demand for RTD coffee. Tourists, especially those from countries with a strong coffee culture, are familiar with and seek out RTD coffee options while visiting Croatia. In conclusion, the Ready-to-Drink (RTD) Coffee market in Croatia is experiencing growth due to the increasing demand for convenience, flavored and specialty options, and healthier alternatives. The strong coffee culture in Croatia, coupled with favorable macroeconomic factors, has contributed to the rise in popularity of RTD coffee among Croatian consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.