Ready-to-Drink (RTD) Tea - Croatia

The Ready-to-Drink (RTD) Tea market in Croatia has been experiencing significant growth in recent years.

Customer preferences: Croatian consumers have shown a growing interest in healthier beverage options, which has contributed to the increasing popularity of RTD tea. With a rising awareness of the health benefits associated with tea consumption, consumers are seeking convenient and ready-to-drink options that offer the same benefits as traditional tea.

Trends in the market: One of the key trends in the RTD tea market in Croatia is the demand for natural and organic products. Consumers are increasingly concerned about the ingredients used in their food and beverages, and they are willing to pay a premium for products that are perceived as healthier and more sustainable. As a result, manufacturers are focusing on using natural and organic ingredients in their RTD tea products to meet the growing demand. Another trend in the market is the introduction of innovative flavors and blends. Croatian consumers are becoming more adventurous in their beverage choices and are looking for unique and exotic flavors. Manufacturers are responding to this demand by offering a wide range of flavors, such as fruit-infused teas and herbal blends, to cater to different taste preferences.

Local special circumstances: Croatia's tourism industry plays a significant role in the development of the RTD tea market. The country attracts a large number of tourists every year, and these visitors often seek out local products and experiences. RTD tea brands that are able to position themselves as authentic Croatian products have the opportunity to attract both domestic and international consumers.

Underlying macroeconomic factors: The growing disposable income of Croatian consumers is also contributing to the growth of the RTD tea market. As people have more money to spend, they are willing to invest in premium and healthier beverage options. This has created a favorable environment for the growth of the RTD tea market, as consumers are willing to pay a higher price for products that meet their preferences. In conclusion, the Ready-to-Drink (RTD) Tea market in Croatia is experiencing growth due to the increasing demand for healthier beverage options, the trend towards natural and organic products, the introduction of innovative flavors, and the influence of the tourism industry. These factors, combined with the growing disposable income of Croatian consumers, have created a favorable market environment for the development of the RTD tea market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.