Ready-to-Drink (RTD) Coffee & Tea - Croatia

The Ready-to-Drink (RTD) Coffee & Tea market in Croatia has been experiencing significant growth in recent years. Customer preferences have shifted towards convenient and on-the-go beverage options, driving the demand for RTD coffee and tea products.

Customer preferences: Croatian consumers are increasingly seeking convenience in their beverage choices. The busy and fast-paced lifestyles of modern consumers have led to a growing demand for ready-to-drink options. RTD coffee and tea products offer a convenient and portable solution for consumers who want to enjoy their favorite beverages while on the move.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Croatia is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor profile. This trend is driven by the growing interest in specialty coffee and the desire for a refreshing and less bitter coffee experience. Another trend in the market is the rising demand for natural and healthier beverage options. Consumers are becoming more conscious about their health and are actively seeking products that are made with natural ingredients and have reduced sugar content. This has led to the introduction of RTD coffee and tea products that are sweetened with natural sweeteners such as stevia or honey, and are free from artificial flavors and preservatives.

Local special circumstances: Croatia is known for its strong coffee culture, with coffee being an integral part of daily life for many Croatians. However, the traditional coffee culture in Croatia is centered around freshly brewed coffee, rather than ready-to-drink options. This presents both opportunities and challenges for the RTD Coffee & Tea market in the country. On one hand, the strong coffee culture provides a solid foundation for the market to grow. On the other hand, it may take time for consumers to shift their preferences towards RTD coffee and tea products.

Underlying macroeconomic factors: The growing tourism industry in Croatia has played a significant role in driving the growth of the RTD Coffee & Tea market. As more tourists visit the country, there is an increased demand for convenient and portable beverage options. This has led to the introduction of RTD coffee and tea products in hotels, restaurants, and cafes across the country. Additionally, the rising disposable income of Croatian consumers has also contributed to the growth of the market, as consumers have more purchasing power to spend on convenience products. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Croatia is experiencing growth due to shifting customer preferences towards convenient and on-the-go beverage options. The market is characterized by trends such as the popularity of cold brew coffee and the demand for natural and healthier options. While the strong coffee culture in Croatia presents both opportunities and challenges for the market, the growing tourism industry and rising disposable income of consumers are driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.