Juices - Central & Western Europe

The Juices market in Central & Western Europe has been experiencing steady growth in recent years. Customer preferences in the region have been shifting towards healthier and more natural options, leading to an increased demand for juices. Consumers are becoming more conscious about their health and are looking for beverages that are not only tasty but also nutritious. This has created a growing market for juices that are made from fresh fruits and vegetables, with no added sugars or artificial ingredients. Trends in the market show that consumers are also seeking convenience in their juice consumption. Ready-to-drink juices and juice blends have become popular choices, as they offer a quick and easy way to consume fruits and vegetables on the go. In addition, there is a rising demand for organic and premium juices, as consumers are willing to pay a premium for products that are perceived as healthier and of higher quality. Local special circumstances in Central & Western Europe also contribute to the growth of the Juices market. The region is known for its diverse agriculture and abundance of fruits and vegetables, which allows for a wide variety of juice flavors and options. This diversity appeals to consumers who are looking for unique and exotic flavors in their juices. Furthermore, the region has a well-developed distribution network, which ensures that juices are readily available to consumers in both urban and rural areas. Underlying macroeconomic factors also play a role in the development of the Juices market in Central & Western Europe. The region has a stable and growing economy, which has led to an increase in disposable income. As a result, consumers are able to spend more on premium and healthier products, including juices. Additionally, the region has a large population of health-conscious individuals, who are willing to invest in their well-being by choosing nutritious beverages like juices. Overall, the Juices market in Central & Western Europe is driven by the changing preferences of consumers towards healthier and more natural options. The demand for juices made from fresh fruits and vegetables, as well as convenience and premium options, has been on the rise. The region's local special circumstances, such as its diverse agriculture and well-developed distribution network, further contribute to the growth of the market. Additionally, underlying macroeconomic factors, such as a stable economy and a population of health-conscious individuals, support the development of the Juices market in Central & Western Europe.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.