Ready-to-Drink (RTD) Coffee - Central & Western Europe

The Ready-to-Drink (RTD) Coffee market in Central & Western Europe is experiencing significant growth and development.

Customer preferences: Customers in Central & Western Europe have shown a growing preference for convenience and on-the-go consumption, which has contributed to the increasing popularity of RTD coffee. Busy lifestyles and the need for quick and easy refreshment options have led consumers to choose ready-to-drink beverages over traditional coffee options. Additionally, there is a rising demand for innovative flavors and varieties in the RTD coffee segment, catering to the diverse taste preferences of consumers.

Trends in the market: One of the key trends in the RTD coffee market in Central & Western Europe is the increasing focus on health and wellness. Consumers are becoming more conscious of their dietary choices and are seeking healthier alternatives in their beverages. As a result, there has been a surge in the demand for low-sugar and low-calorie RTD coffee options, as well as products that are fortified with functional ingredients like vitamins and antioxidants. Another trend in the market is the growing popularity of premium and artisanal RTD coffee products. Consumers are willing to pay a premium for high-quality and specialty coffee beverages that offer a unique taste experience. This has led to the emergence of niche brands and the expansion of premium offerings from established coffee companies.

Local special circumstances: Central & Western Europe has a strong coffee culture, with countries like Italy and France known for their traditional coffee consumption habits. However, the RTD coffee market is challenging these traditions by offering a convenient and modern alternative. The market is also influenced by the increasing popularity of coffee shops and cafes, where consumers can enjoy a wide range of coffee-based beverages.

Underlying macroeconomic factors: The growing disposable income and improving standard of living in Central & Western Europe have played a significant role in the development of the RTD coffee market. As consumers have more purchasing power, they are willing to spend on premium and convenient products like RTD coffee. Additionally, the increasing urbanization and busy lifestyles in the region have created a demand for on-the-go beverages, further driving the growth of the market. In conclusion, the Ready-to-Drink (RTD) Coffee market in Central & Western Europe is experiencing growth due to changing customer preferences, including a demand for convenience, health-consciousness, and premium offerings. The market is also influenced by local coffee culture and the underlying macroeconomic factors of disposable income and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.