Ready-to-Drink (RTD) Coffee & Tea - Central & Western Europe

The Ready-to-Drink (RTD) Coffee & Tea market in Central & Western Europe has been experiencing significant growth in recent years.

Customer preferences: One of the main drivers of this growth is the changing preferences of consumers in the region. There has been a shift towards healthier and more convenient beverage options, which has led to an increased demand for RTD coffee and tea. Consumers are looking for beverages that can be consumed on-the-go, without compromising on taste or quality. RTD coffee and tea products provide a convenient solution, allowing consumers to enjoy their favorite beverages without the need for brewing or steeping.

Trends in the market: In addition to changing consumer preferences, there are several other trends that have contributed to the growth of the RTD coffee and tea market in Central & Western Europe. One of these trends is the increasing popularity of coffee culture in the region. Coffee has long been a staple in European culture, and the rise of specialty coffee shops and cafes has further fueled the demand for RTD coffee products. Another trend is the growing interest in natural and organic products. Consumers in Central & Western Europe are becoming more conscious about the ingredients and production methods used in their food and beverages. As a result, there has been a rise in demand for RTD coffee and tea products that are made with natural and organic ingredients.

Local special circumstances: There are also some local special circumstances that have contributed to the growth of the RTD coffee and tea market in specific countries within Central & Western Europe. For example, in countries like Germany and Switzerland, there is a strong tradition of consuming coffee and tea. This cultural preference has created a favorable environment for the growth of the RTD coffee and tea market in these countries.

Underlying macroeconomic factors: The growth of the RTD coffee and tea market in Central & Western Europe can also be attributed to several underlying macroeconomic factors. One of these factors is the increasing disposable income of consumers in the region. As incomes rise, consumers have more purchasing power and are willing to spend more on premium and convenience products like RTD coffee and tea. Another factor is the influence of globalization. The increasing interconnectedness of the global economy has made it easier for companies to expand their operations and reach new markets. This has allowed international brands to enter the Central & Western European market and introduce new RTD coffee and tea products. Overall, the Ready-to-Drink (RTD) Coffee & Tea market in Central & Western Europe is developing rapidly due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience, taste, and health benefits offered by RTD coffee and tea products have made them increasingly popular among consumers in the region. As a result, the market is expected to continue growing in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.