Bottled Water - Central & Western Europe

The Bottled Water market in Central & Western Europe has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in Central & Western Europe is the increasing consumer preference for healthier beverage options. With growing concerns about the negative health effects of sugary drinks, consumers are turning to bottled water as a healthier alternative. Furthermore, the convenience of bottled water, especially for on-the-go consumption, is also driving its popularity among consumers in the region.

Trends in the market: One of the key trends in the Bottled Water market in Central & Western Europe is the rising demand for premium and functional bottled water. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced hydration, added vitamins and minerals, or natural flavors. This trend is driven by the desire for healthier and more specialized beverage options. Another trend in the market is the increasing popularity of flavored and sparkling bottled water. Flavored bottled water offers consumers a variety of taste options, making it more appealing to those who find plain water boring. Sparkling bottled water, on the other hand, provides a refreshing and fizzy alternative to still water. These trends reflect the changing preferences of consumers and their willingness to experiment with different flavors and textures.

Local special circumstances: The Bottled Water market in Central & Western Europe is also influenced by local special circumstances. For example, in countries such as Germany and Switzerland, where tap water is of high quality and easily accessible, the demand for bottled water is relatively lower compared to countries with lower-quality tap water. However, even in these countries, there is still a significant market for bottled water due to the convenience and portability it offers.

Underlying macroeconomic factors: The growth of the Bottled Water market in Central & Western Europe is also supported by underlying macroeconomic factors. The region has a stable and prosperous economy, which enables consumers to afford the premium prices associated with bottled water. Additionally, the increasing focus on health and wellness across the region is driving the demand for healthier beverage options, including bottled water. The growing urbanization and busy lifestyles of consumers also contribute to the demand for convenient and portable beverages like bottled water. In conclusion, the Bottled Water market in Central & Western Europe is experiencing growth due to changing customer preferences for healthier beverages, the popularity of premium and functional bottled water, and the convenience it offers. Local special circumstances, such as the quality of tap water, also influence the market dynamics. Furthermore, underlying macroeconomic factors, including a stable economy and the increasing focus on health and wellness, support the growth of the market in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.