Non-Alcoholic Drinks - Iran | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$16.77bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.74bn in 2024.
Revenue, combined amounts to US$18.51bn in 2024.
The revenue, at home is expected to grow annually by 13.22% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$186.80 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 10.18bn L by 2024.
Volume, out-of-home is expected to amount to 327.60m L in 2024.
Volume, combined is expected to amount to 10.51bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.8% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 113.40L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Iran has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Iran have shifted towards healthier and more natural beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This has created a market for non-alcoholic drinks that offer nutritional benefits, such as fruit juices, herbal teas, and functional beverages. Trends in the market include the rise of functional beverages, which are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, and other bioactive ingredients that promote specific health benefits, such as improved digestion, enhanced immunity, or increased energy. The popularity of functional beverages in Iran can be attributed to the growing awareness of the link between nutrition and overall well-being. Another trend in the Non-Alcoholic Drinks market in Iran is the increasing popularity of herbal teas. Herbal teas have long been a part of Iranian culture and are known for their medicinal properties. They are often consumed for their calming and soothing effects, as well as for their potential health benefits. The demand for herbal teas has been further fueled by the global wellness trend, with consumers seeking out natural remedies and alternatives to traditional caffeinated beverages. Local special circumstances in Iran, such as religious and cultural factors, also play a role in shaping the Non-Alcoholic Drinks market. Iran is an Islamic country, and the consumption of alcohol is strictly prohibited. This has created a demand for non-alcoholic alternatives, as Iranians seek to enjoy social gatherings and celebrations without the presence of alcohol. Non-alcoholic drinks, such as mocktails and non-alcoholic beers, have gained popularity as a result. Underlying macroeconomic factors, such as the growing middle class and increasing disposable income, have also contributed to the development of the Non-Alcoholic Drinks market in Iran. As more Iranians have the means to afford premium and healthier beverages, the demand for non-alcoholic drinks has risen. Additionally, the government's efforts to promote domestic production and reduce reliance on imports have provided opportunities for local manufacturers to enter the market and cater to the evolving consumer preferences. In conclusion, the Non-Alcoholic Drinks market in Iran is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and more natural beverage options, the rise of functional beverages and herbal teas, religious and cultural factors, and the growing middle class and disposable income are all contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.